I spend an embarrassing amount of time trying to control how people hear me. Most of us do. We want to be understood, neatly categorized, and told we make sense. But sitting down to actually write and sharing publicly requires dropping all of that. You just have to surrender.
Richard Rhodes nailed the feeling:
“To write is always to seal notes into bottles and cast them adrift at sea; you never know where your notes will drift and who will read them.”
You’re basically bottling up whatever is rattling around in your head on a Tuesday afternoon, tossing it into the digital ocean, and walking away. It’s vulnerable. Honestly, it’s a little reckless.
Once the bottle leaves your hand, you lose your voice. You can’t tap the reader on the shoulder to explain what a sentence really meant. The person who finds it brings their own weather to the shore. They might read a lifeline into a paragraph you barely thought about, or miss your main point entirely because they were distracted by the tide.
Forget about engagement metrics. The connections that actually matter rarely show up on a dashboard anyway. You write something, and it drifts. Maybe for years. Then someone stumbles over it exactly when they need it. You aren’t writing for a demographic; you’re writing for some random person walking the beach. True serendipity.
In the end, you just have to trust the water. Even if the bottle sinks, the act of throwing it is usually satisfying enough.
“Write as if you were dying. At the same time, assume you write for an audience consisting solely of terminal patients. That is, after all, the case. What would you begin writing if you knew you would die soon? What could you say to a dying person that would not enrage by its triviality?” (Annie Dillard, The Writing Life)
There is a distinct texture to the modern shopping mall – polished tile, recycled air, and the relentless, humming promise that satisfaction is just a credit card swipe away. They’re designed to be transient; a place of movement, transaction, and eventual departure. You are not supposed to stay. You are certainly not supposed to live at the mall.
But recently, I came across a recommendation from Kevin Kelly about the documentary Secret Mall Apartment (currently on Netflix), which chronicles a band of artists who did exactly that. For years, they maintained a hidden sanctuary inside a busy mall.
“It is way more interesting and inspiring than first appears. It was a bold work of art, and I came away seeing art as a way of life.” — KK
This was art as an act of occupation. These artists didn’t just build a set; they altered their reality. They took a space designed for public consumption and carved out a private, human intimacy. They looked at the rigid architecture of the commercial world and saw a loophole, a blank canvas hidden behind the drywall.
Perhaps we should ask: Where are the secret apartments in our own lives?
We live in structures—both physical and digital—that are designed by others. It is easy to feel that our role is simply to navigate these spaces as they were intended. But the artist looks at the “mall” of daily existence and asks, “Where can I build something that is solely mine?”
Art as a “way of life” means we stop waiting for permission to be creative. It means we stop waiting for the studio or the gallery. For that “special” time or place. Instead we find the hollow spaces in our schedules, our environments, and our relationships, and we fill them with intention.
The sheer audacity of living in a mall was about a refusal to accept the world merely as it is presented – a reclaiming of individual agency.
Perhaps the most inspiring art in our lives isn’t what hangs on a wall, but how we choose to inhabit the “rooms” we walk through every day.
I used to be one of those people who’d eagerly check the “Today at Apple” schedule at my local Apple Store. There was something magical about walking into that sleek, glass-walled space and knowing I was about to learn something new—something creative. Whether it was a deep dive into photo editing on the iPad, a music production workshop with GarageBand, or even a coding session with Swift Playgrounds, these courses felt like a gateway to unlocking the full potential of Apple’s tools. They weren’t just tutorials; they were experiences that left you inspired, with skills you could actually use.
That was before Covid hit. Like so many things, “Today at Apple” had to adapt, and I get it—health and safety first. But what started as a necessary pivot to online sessions has, over time, turned into something else entirely. The program I once loved has been stripped down to the basics, and honestly, it’s disappointing.
The Golden Days of “Today at Apple”
Let me take you back. Picture this: It’s 2019, and I’m sitting in an Apple Store, surrounded by other curious minds, as an instructor walks us through advanced storytelling techniques using Final Cut Pro. We’re not just learning how to trim clips; we’re learning how to craft a narrative, how to use pacing and sound to evoke emotion. By the end of the session, I felt like I’d leveled up—not just in software proficiency, but in creativity. That was the beauty of “Today at Apple” back then. It wasn’t about teaching you the bare minimum; it was about pushing you to explore what was possible.
And it wasn’t just me. I’d see people of all ages—kids, professionals, retirees—engaging with these courses, each walking away with something valuable. The program had depth. It had variety. It had soul.
The Post-Covid Shift
Then came 2020. The world shut down, and so did the in-store “Today at Apple” program. When the program finally returned in person, it wasn’t the same. Gone were the advanced courses that challenged you to think differently. Instead, the curriculum now feels like a series of “Intro to [Insert Apple Product Here]” sessions.
Take the photography workshops, for example. Pre-Covid, you could attend a course on mastering manual camera settings or creating a photo essay. Now? It’s “How to Take a Great Photo with Your iPhone”—a session that, while useful for beginners, barely scratches the surface for anyone who’s spent more than five minutes with the Camera app. It’s like going from a masterclass to a quick-start guide.
Why This Matters
I know what you’re thinking: “It’s just a free course at an Apple Store. What did you expect?” Fair point. But here’s the thing—Apple has always positioned itself as a company that champions creativity. Their entire brand is built on the idea that their tools can help you “think different” and create something extraordinary. “Today at Apple” was a tangible extension of that ethos. It was a way for Apple to say, “Hey, we’re not just selling you a device; we’re giving you the skills to make something amazing with it.”
Now, it feels like they’re just checking a box. The courses are still there, but the heart is gone. It’s as if Apple has decided that most users only need the basics, and that’s a shame. Because the people who showed up to those advanced sessions? They were the ones pushing the boundaries, the ones who saw Apple’s tools as more than just gadgets—they saw them as instruments of creation.
A Plea to Apple
So, Apple, here’s my plea: Bring back the depth. Bring back the courses that challenge us, that inspire us to go beyond the basics. You’ve got the resources, the talent, and the audience. Don’t let “Today at Apple” remain a relic of what it once was.
In the meantime, I’ll keep my old course notes and screenshots from those pre-Covid sessions. They’re a reminder of a time when walking into an Apple Store meant more than just buying the latest iPhone—it meant learning how to make something beautiful with it at the intersection of technology and liberal arts.
Note: this post was crafted by me with writing help from Grok by xAI.
As I wander through the topography of life, I find myself drawn to the notion that meaning is not a destination, but a traveling companion. The words of Neil King echo in my mind like a gentle breeze rustling the leaves of understanding: “You bring meaning with you when you go looking for meaning, and the more of it you bring, the more you get in return.” It is a reminder that the search for significance is not a passive pursuit, but an active participation in the creation of our own significance.
Like a cartographer charting the unexplored territories of the human experience, we bring our own instruments of meaning-making to the journey. Our experiences, beliefs, and values serve as our compass guiding us through the our personal paths of existence. The more we bring to the table, the more we are able to discern the hidden patterns and connections that weave the tapestry of our lives.
As I meander through the landscape of memory, I realize that the moments of greatest insight and understanding were not chance encounters, but the culmination of a deliberate search. The more I brought to the experience — curiosity, empathy, and a willingness to learn — the more the world revealed its secrets to me. The gentle rustle of leaves in an autumn breeze became a symphony of sound, a reminder of the beauty that lies just beneath the surface of the mundane.
In this sense, meaning is not something we find, but something we forge. It is the alchemy of our experiences, transformed by the crucible of our perception into a golden understanding that illuminates the path ahead. And yet, it is a fleeting thing, a will-o’-the-wisp that beckons us deeper into the mystery.
Perhaps that is the greatest truth of all — that meaning is not a destination, but a journey. It is the process of bringing our whole selves to the experience of life, with all its joys and sorrows, triumphs and failures. The more we bring, the more we receive, and the more we are transformed by the encounter.
As I continue on this winding path, I am reminded of the wisdom of the ancient Greek aphorism: “The unexamined life is not worth living.” But I would add a corollary — the unlived life is not worth examining. It is in the living, the experiencing, and the bringing of our whole selves to the moment that we find the meaning we seek.
As you embark on your own journey of discovery, remember to bring your instruments of meaning-making with you. Often it involves photography or journaling in the moment. The more you bring, the more you will receive, and the more the world will reveal its secrets to you. For in the end, it is not the destination that matters, but the journey itself — the journey of bringing meaning to the world, and finding it reflected back in all its beauty and complexity.
Note: Yesterday Meta released their latest open source AI models: Llama 3. This post based on the quotation from Neil King’s book was written with the help of Llama 3 and lightly edited by me.You can try out Llama 3 yourself at https://meta.ai
“All of us have little fissures in our lives that provide us greater than normal moments of freedom. You play the seams when you identify those moments and seize them.”
Neal King (American Ramble)
We often conceive of our lives as following fairly rigid scripts and routines. We wake up, go to work or school, come home, eat dinner, maybe squeeze in some hobbies or time with loved ones, then go to bed and repeat. The cycles feel inescapable, like train tracks laid out before us.
But if we look closer, there are tiny fissures and fault lines running through even the most regimented of daily grinds. Moments where the iron grip of obligation loosens ever so slightly. A traffic jam that makes you late, forcing you to take an alternate route. A cancelled meeting that clears an unexpected hour in your calendar. A power outage that shuts down the office and sends everyone home early. A flat tire that happens at the worst possible time and place – like happened to me yesterday!
These are the seams that Neil King refers to in the quotation. Little rips and tears in the fabric of our routines that create momentary pockets of freedom. Openings where the rules don’t quite apply and we can slip through the cracks of the scheduled order.
The key, as King notes, is to first identify these seams when they occur, and then seize them rather than letting them pass by unnoticed or unremarked upon. It’s about being present enough to your circumstances to recognize when one of these fissures opens up, and then brave enough to diverge from the mapped out path to explore it.
After all, some of life’s greatest adventures and discoveries have happened during these “off script” moments. Yesterday, my conversation with a tow truck driver opened my eyes to the steps he took to fend off a mountain lion attack on a 5 AM run in the dark! I hope I never have to apply his techniques but I did find our conversation about his encounter fascinating!
Of course, these serendipitous detours and unplanned paths are easy to romanticize after the fact, when we know they turned out well. In the moment when the seams first crack open, it can be daunting to jump through them into the unknown. Sometimes we have to but our ingrained instinct is to stick to our set schedule, to get back on course as quickly as possible.
There’s comfort and safety in routines. Seizing those fissures when they present themselves means trading certainty for adventure, the familiarity of a well-worn groove for the risk and exhilaration of going off road into the unknown. It requires being able to quiet that voice of fear inside us that clings to control and embrace one of spontaneity and serendipity in where the detour might lead.
The rewards of following those detours down their winding paths are often worth it. While not every seam we slip through will result in a life-altering event, they allow us to break up the monotony, to experience something different from our repetitive routine, even if just for a little while. Those moments add texture and vibrancy to our days. They’re the asides and ad-libs to the main scripts we follow. Often they provide those special moments we vividly remember and want to share with others.
So keep your eyes peeled for those little fissures and unexpected openings in your routine. Don’t just impatiently wait for life to reset to its default settings once these moments arise. Seize them while you can and see where they lead you. You might just stumble into a beloved new local cafe, or finally muster the courage to start writing, or meet someone who changes your life’s trajectory and opens even more new possibilities.
The seams are there, waiting to be played whenever we’re bold enough to follow their diverging paths. All we have to do is watch for the fissures and be willing to step through into the open spaces of freedom they reveal. Who knows what new experiences and challenges await us on the other side? What new learning might result?
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