Categories
Memories Music

The Engineering of Feeling

You’re always captive when it happens. A stoplight in the rain. A straightaway with nothing to look at but the white lines. Eight lanes of brake lights and nowhere to be but exactly where you are. The riff starts, and you’re not driving anymore so much as being driven — pinned by something that arrived four decades before you got in the car.

It happened once near Havana. You were there with a camera, working the old cars — fat-fendered Chevys and Buicks, kept running past the embargo by Cuban mechanics who became, out of necessity, a nation of engineers, scavenging parts and refusing to let something good die just because the factory that made it no longer existed. You didn’t think about Tom Scholz once, photographing a ’57 Bel Air held together by stubbornness. But the two belong in the same sentence. A man in a basement in Watertown, Massachusetts, kept a song alive the same way — building the tools himself when the tools that existed weren’t good enough.

Scholz had a master’s from MIT and a day job at Polaroid, designing the instant camera that would eventually lose to the VCR. He was an engineer — the kind who solves problems by taking them apart. What he did nights and weekends for five years instead was build a recording studio in his basement and use it to construct a song about a girl he’d loved in school, inspired by an old Left Banke single that used to ambush him with longing every time it came on. He played almost every instrument himself, layering twelve-string acoustic over electric over more electric, take after take, through amplifiers he’d built because the ones on the market couldn’t get the sound in his head. By the time Epic signed the band, the label assumed the demo was already a finished master. It was — just not one made anywhere near a studio.

An engineer built the least mechanical-sounding record of 1976. Every track is stacked with the precision of someone who understood signal paths better than he understood how to be a rock star. None of it sounds calculated when it hits you. The quiet drifts a few bars, then the chorus arrives like a held breath let go — the same structural trick Kurt Cobain would later borrow, half-consciously, for “Smells Like Teen Spirit.” Scholz built the explosion out of engineering. What you feel is the girl, the ache, the years.

The song is about the way music smuggles you back into a memory without asking permission. Scholz built that experience the way memory actually works — not in one clean take, but in fragments, layered over years, until the whole thing cohered into something that felt, impossibly, spontaneous. The method is the meaning. He didn’t just write a song about the past ambushing you. He built the ambush, piece by piece, until it was good enough to catch strangers in cars forty years later who never loved the same girl and never will.

Another song does this to you too, and it got there by the opposite road. “Listen to the Music” arrived almost the way lightning does. Tom Johnston wrote it in his bedroom on 12th Street in San Jose, brought it to his producer half-finished, and the band recorded it without changing a thing — no five years, no basement, no solitary engineer stacking takes until three in the morning. Its density comes from somewhere else: Patrick Simmons’ loose fingerpicking threading against Johnston’s percussive strumming, two drummers locking into a groove that shouldn’t work this easily, and one bold studio choice — a phasing effect, that underwater jet-swirl, laid over the vocals as well as the guitars, which almost nobody does. It sounds less like a song someone assembled than a room full of people who fell into the same current at once, then got bent sideways by one effect and printed.

Two songs, same seat, same stretch of road, opposite methods — one built alone across five years by a man who wouldn’t let go of a track until it was right, the other built in days by musicians whose parts happened to interlock, finished by a single flourish nobody else was doing quite that way. There’s more than one route to the kind of complexity that outlasts you. Refuse to stop. Or know exactly when to.

Categories
Apple

When “Today at Apple” Lost Its Spark: A Fan’s Disappointment

Sketch Walk at an Apple Store

I used to be one of those people who’d eagerly check the “Today at Apple” schedule at my local Apple Store. There was something magical about walking into that sleek, glass-walled space and knowing I was about to learn something new—something creative. Whether it was a deep dive into photo editing on the iPad, a music production workshop with GarageBand, or even a coding session with Swift Playgrounds, these courses felt like a gateway to unlocking the full potential of Apple’s tools. They weren’t just tutorials; they were experiences that left you inspired, with skills you could actually use.

That was before Covid hit. Like so many things, “Today at Apple” had to adapt, and I get it—health and safety first. But what started as a necessary pivot to online sessions has, over time, turned into something else entirely. The program I once loved has been stripped down to the basics, and honestly, it’s disappointing.

The Golden Days of “Today at Apple”

Let me take you back. Picture this: It’s 2019, and I’m sitting in an Apple Store, surrounded by other curious minds, as an instructor walks us through advanced storytelling techniques using Final Cut Pro. We’re not just learning how to trim clips; we’re learning how to craft a narrative, how to use pacing and sound to evoke emotion. By the end of the session, I felt like I’d leveled up—not just in software proficiency, but in creativity. That was the beauty of “Today at Apple” back then. It wasn’t about teaching you the bare minimum; it was about pushing you to explore what was possible.

And it wasn’t just me. I’d see people of all ages—kids, professionals, retirees—engaging with these courses, each walking away with something valuable. The program had depth. It had variety. It had soul.

The Post-Covid Shift

Then came 2020. The world shut down, and so did the in-store “Today at Apple” program. When the program finally returned in person, it wasn’t the same. Gone were the advanced courses that challenged you to think differently. Instead, the curriculum now feels like a series of “Intro to [Insert Apple Product Here]” sessions.

Take the photography workshops, for example. Pre-Covid, you could attend a course on mastering manual camera settings or creating a photo essay. Now? It’s “How to Take a Great Photo with Your iPhone”—a session that, while useful for beginners, barely scratches the surface for anyone who’s spent more than five minutes with the Camera app. It’s like going from a masterclass to a quick-start guide.

Why This Matters

I know what you’re thinking: “It’s just a free course at an Apple Store. What did you expect?” Fair point. But here’s the thing—Apple has always positioned itself as a company that champions creativity. Their entire brand is built on the idea that their tools can help you “think different” and create something extraordinary. “Today at Apple” was a tangible extension of that ethos. It was a way for Apple to say, “Hey, we’re not just selling you a device; we’re giving you the skills to make something amazing with it.”

Now, it feels like they’re just checking a box. The courses are still there, but the heart is gone. It’s as if Apple has decided that most users only need the basics, and that’s a shame. Because the people who showed up to those advanced sessions? They were the ones pushing the boundaries, the ones who saw Apple’s tools as more than just gadgets—they saw them as instruments of creation.

A Plea to Apple

So, Apple, here’s my plea: Bring back the depth. Bring back the courses that challenge us, that inspire us to go beyond the basics. You’ve got the resources, the talent, and the audience. Don’t let “Today at Apple” remain a relic of what it once was.

In the meantime, I’ll keep my old course notes and screenshots from those pre-Covid sessions. They’re a reminder of a time when walking into an Apple Store meant more than just buying the latest iPhone—it meant learning how to make something beautiful with it at the intersection of technology and liberal arts.

Note: this post was crafted by me with writing help from Grok by xAI.