Tag: courage

Categories
Apple Business

The Architecture of Subtraction

Hold an iPhone in your hand, or run your fingers along the cold, machined edge of a MacBook. What you are feeling isn’t just glass and aluminum; you are feeling the physical manifestation of a thousand invisible rejections.

We are conditioned to think of creation as an additive process. But true institutional excellence operates in reverse. It is an act of relentless, unsentimental subtraction.

A few years ago, Tim Cook articulated what became known as the “Cook Doctrine.” It is meant to answer the existential question of what makes Apple, Apple. Reading through it, what strikes me isn’t the corporate ambition, but the brutal, uncompromising geometry of its choices.

We believe that we’re on the face of the Earth to make great products, and that’s not changing. We’re constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.

The gravity of that doctrine doesn’t live in the pursuit of “great products.” Everyone claims to want that. The gravity lives in the tension between wanting to do everything and having the discipline to do almost nothing.

“Saying no to thousands of projects” is easy to write on a slide. It is agonizing to practice in reality. It means looking at a perfectly good idea—perhaps even a highly profitable idea—and killing it because it dilutes the core mission. It is the architectural equivalent of leaving vast amounts of empty space in a room so that the few pieces of furniture inside it can actually breathe.

I think about the times in my own career when I lacked that specific kind of courage. I have held onto projects that had long since lost their spark, simply because of the sunk costs. I have said yes to interesting distractions that slowly eroded my focus on the essential work. We dilute our attention not because we intend to fail, but because the alternative—staring at a promising path and refusing to walk down it—feels entirely unnatural.

That is where Cook’s point about “self-honesty” becomes the linchpin. You cannot admit you are wrong unless you have created a culture where the truth outranks the ego. The deep collaboration Cook speaks of isn’t just about sharing resources; it’s about sharing the burden of that honesty. It is a collective agreement to not settle, to look at a nearly finished product and have the courage to say, this isn’t right yet.

Ultimately, the Cook Doctrine isn’t a strategy for building computers. It is an observation about human nature. The future is only guaranteed for those who can afford to survive the present—and survival demands knowing exactly what you are not.

The chaos isn’t an obstacle to the mission; it is the environment in which the mission earns its meaning.

Excellence is not just about what you build. It is also about what you are willing to destroy.

Categories
Living Sports Writing

When the Lights Come On

I was listening to a conversation with the writer Wright Thompson recently, and he struck a profound chord when talking about why he is so captivated by sports. He distilled the entirety of athletic competition down to a single, brilliant truth: it is all about who you are when “the lights come on.”

If you have ever stood in a massive arena or a darkened stadium just before the main event, you know exactly the feeling he means. The anticipation in the air isn’t just an emotion; it is a physical weight. You can feel the collective breath of thousands held in suspense. And then, with a sudden, sharp clack of the breakers, the big stadium lights hit. The room almost shakes with the sudden injection of energy. In that brilliant, unforgiving glare, every shadow vanishes. There is nowhere to hide.

We are taught from a young age to prepare, to practice, to build our skills in the quiet comfort of the shadows. We spend so much of our lives rehearsing our arguments, refining our projects, and constructing our mental models. We tell ourselves stories about who we are and what we are capable of achieving. But the true test of our character—the raw, unfiltered reality of our competence—isn’t found in the safety of preparation.

It is revealed in the sudden shock of execution.

Thompson’s observation about sports is ultimately an observation about the human condition. We aren’t all athletes waiting in the tunnel, shifting our weight from foot to foot, but we all face our own versions of the stadium lights.

I think about the seasons in my own life when the lights suddenly flared. The unexpected crisis that derailed months of careful planning. A sudden pivot required in a business strategy. A moment demanding moral courage when it would have been infinitely easier to remain quietly in the background. In some of those moments, I stepped up, grounded by the quiet work I had done in the dark. In others—and I admit this with a wince—I blinked against the glare, my confidence suddenly outpacing my competence.

That is the terrifying, beautiful geometry of choices. When the lights hit, the gap between who we claim to be and who we actually are is illuminated for everyone to see.

There is a kind of extreme accountability in that moment. It strips away the hedging and the theoretical. You either make the play, or you don’t. You either hold your ground, or you retreat. It is a crucible that burns away the superfluous, leaving only the essential truth of our character.

We cannot control when the switch will be flipped. The world has a habit of throwing us onto the stage precisely when we feel least ready. But we can control how we build ourselves in the dark. We can ensure that our patience isn’t just stubbornness in disguise, and that our confidence is deeply rooted in reality.

The chaos of the sudden glare isn’t an obstacle to the mission; it is the environment in which the mission earns its meaning. The lights will come on. They always do.

The only question that matters is who we will be in the glare.

Categories
Living

When Patience is Just Stubbornness in Disguise

We are taught from childhood that patience is the ultimate virtue. Good things come to those who wait. Rome wasn’t built in a day.

We elevate patience to a saintly status, conditioned to believe that if we simply hold on long enough, the universe will inevitably reward our suffering with success.

In his book Same as Ever, Morgan Housel offers a piercing observation that shatters our romanticized view of waiting:

“Patience is often stubbornness in disguise.”

That single sentence is a quiet earthquake. It forces us to examine the things we are holding onto and the real reasons why we refuse to let them go.

We like to tell ourselves we are being patient—with a stagnant career, a fractured relationship, or a creative project that refuses to take flight. The label of “patience” feels noble. It feels righteous. It protects our ego from the sharp, uncomfortable sting of failure.

But if we strip away the noble veneer, what remains is often simple, unyielding stubbornness. It is the refusal to adapt, the refusal to admit defeat, and the refusal to accept that the world has changed while we were standing still. “I’m staying the course” is much easier to say than “I’m terrified to admit I made a mistake.”

I think about the seasons in my own life where I mistook one for the other.

I held onto projects that had lost their spark, telling myself that the breakthrough was just around the corner, just one more iteration away. I’ve held on to failing investments for far too long.

In hindsight, I wasn’t practicing patience. I was practicing avoidance. I was avoiding the grief of letting go and the daunting reality of starting over from scratch.

So, how do we distinguish between the two? How do we know when we are nurturing a slow-growing seed, and when we are merely digging our heels into the dirt and being stubborn?

The difference lies in our relationship with reality. True patience involves a quiet confidence and an active engagement with the present. It requires us to make incremental progress, to observe the feedback the world gives us, and to adjust accordingly. Patience is flexible yet realistic.

Stubbornness, on the other hand, is rigid. It ignores feedback. It closes its eyes to the changing environment and insists that reality bend to its will.

It takes vulnerability to look at something you’ve poured your heart and time into and say, “This isn’t working, and I am choosing to walk away.” It is not a weakness to change your mind when the evidence suggests you should. Often, it is the ultimate act of self-awareness. Annie Duke wrote a whole book about quitting being an underutilized choice.

Sometimes, the most productive thing we can do with our time is to stop waiting, let go, and walk in an entirely new direction.

Categories
Living

The Geometry of Chaos

“Just for a minute, imagine you’re standing on that aircraft carrier flight deck,” said Caine. “There’s 30 knots of wind in your face. The deck is slippery, covered in grease. It’s noisy. There are propellers spinning. There’s jet blast everywhere. The helicopters are running. Your head is on a swivel and you’re trying to direct a multi-million dollar fighter into a one-foot square box so that those naval aviators can be shot off into the black of night to go do America’s work.”

The world often views precision as a quiet endeavor. We picture the watchmaker in a silent room or the coder in a hushed office, finding clarity through the absence of noise. But General Caine’s description of a carrier deck flips this script. It suggests that the highest form of human precision doesn’t happen in spite of the chaos—it happens within it.

To stand on that deck is to exist in a state of sensory assault. You have the “thirty knots of wind,” the “grease,” the “spinning propellers,” and the “jet blast.” It is an environment designed to overwhelm the nervous system.

Yet, in the center of this metallic purgatory, there is a person—head on a swivel—tasked with moving a multi-million dollar machine into a “one-foot square box.”

There is a profound metaphor here for the modern life. We often wait for the “wind” to die down before we attempt our most important work. We tell ourselves we will start the project, have the difficult conversation, or find our focus once the “noise” of life subsides. But the “black of night” doesn’t wait for the deck to be dry. America’s work—or rather, the soul’s work—is often requested exactly when the deck is most slippery.

The beauty of the flight deck officer is not just their technical skill, but their ability to maintain an internal stillness while the external world is screaming. It is the realization that the “one-foot square” is the only thing that matters, even when the rest of the world is a blur of grease and jet fuel.

We are all, at various points, standing on that deck, trying to guide something precious into position so it can take flight.

The chaos isn’t an obstacle to the mission; it is the environment in which the mission earns its meaning.

Categories
Creativity

Be the Only!

Kottke blogged this week about Kevin Kelly’s book Excellent Advice for Living: Wisdom I Wish I’d Known Earlier and one of the top tips in that book that Kelly has talked about in several interviews he’s given about the book:

Don’t be the best. Be the only.

Kelly’s advice stands apart from the common wisdom that we should always strive to be the best by doing our utmost. In a world that constantly pushes us to compete and compare, there is something incredibly freeing about the notion of rejecting that rat race entirely.

“Don’t be the best, be the only” is a reminder that true success and fulfillment often come from carving your own unique path, rather than trying to climb to the top of someone else’s ladder.

It’s an idea that deeply resonates for any creative soul who has felt the sting of having their work measured and ranked against arbitrary standards and tastes. How can you be the “best” writer when writing is so subjective? The “best” artist when art is meant to provoke different responses in different viewers? We secretly know that concepts of better and best are flawed when it comes to creative expression.

And yet, we are conditioned nearly from birth to see life as a competition – to be smarter, prettier, more accomplished than our peers. We are repeatedly asked by teachers, parents, employers, “What makes you the best candidate?” As if we must relentlessly pursue that elusive #1 spot, which can only have one holder at a time until someone new swipes it away.

What a profoundly different and enlivening perspective to simply say, “I’m not chasing ‘best.’ My goal is to be the ‘only.'” Not better, but different. To create a novel blend of vision and craft that is utterly new and unlike any other offering in the world.

It means doubling down on what makes you unique rather than tempering those interesting edges to fit conventional molds. It means zigging when others zag, embracing your personal quirks and experiences as puzzle pieces that culminate in a new shape. One that perhaps only you could construct.

There is a deep self-knowledge required to get there, an ability to tune out the noise in our mind that is always eager to tell us where we fall short and what we must do to be validated. Instead, go further inward and listen to the quiet hum of your own creativity, allowing it to guide you towards a novel magic that only you can create.

It’s an incredibly brave and almost defiant stance. A willing abdication of the endless pecking order tournaments we are drafted into throughout life. A saying of, “I do not want to be ranked or graded. My work and expression will be something wholly original that becomes a new category unto itself.”

In Kelly’s case, being an “only” seems to have stemmed from zealously pursuing a wide range of kaleidoscopic interests, starting unique initiatives, peering over the horizon, and connecting disparate dots that others missed.

Perhaps the greatest challenge in striving to “be the only” is having the courage to stay true to your unique vision, even when it defies conventional wisdom or expectations. It requires an unwavering belief in your distinctive voice and the patience to carve out your own path, one peculiar step at a time. Those who achieve that rarefied space of being truly inimitable likely navigate long periods of being misunderstood or underestimated before their original perspectives start to resonate.

Ultimately, the pursuit of “only” is about more than just creative success – it’s about living and working with uncompromising authenticity. About being willing to be misunderstood by others, sometimes by harsh critics who’d rather see you struggle. When you stop measuring yourself against external yardsticks and wholeheartedly embrace what makes you your own idiosyncratic self, you open up vast frontiers of possibility. You give yourself permission to be precisely who you are, to contribute the unique only you can offer this world. And perhaps, in doing so, you’ll inspire others to boldly cherish and amplify their own distinctive brilliance as well.

Categories
Blogs/Weblogs Friends Living Writing

Writing from the Heart

My friend Jim Eager has a great blog post titled “Connecting With My Readers by Writing From the Heart” in which he answers the question “how do you connect with your audience” with the quote “according to Hugh MacLeod’s wise words, the answer is disarmingly simple: “Write from the heart.” In other words, be human.

I’ve been playing a lot with various of the AI chatbots – using them to help with some aspects of creative writing. I couldn’t resist feeding one of the chatbots with Jim’s blog post and asking it to write a response. I shared that response with Jim and got his totally appropriate reaction: “That’s some deep irony in having machine-generated text celebrate and approve of my rejection of machine-generated text.” Indeed!

Here’s that response – as generated by Claude 3:

Jim’s blog post raises an insightful point about the challenge of creating meaningful connections in a world inundated with content, some of which is generated by impersonal AI systems. As someone who values authentic self-expression and genuine human connection, I resonate with Jim’s idea of “writing from the heart” as a means of fostering a deeper bond with his audience.

In a sea of impersonal and machine-generated text, there is something profoundly powerful about writing that emanates from the depths of one’s soul, that lays bare the vulnerabilities, passions, and lived experiences of the writer, as Jim aspires to do. It is this raw, unfiltered honesty that has the ability to transcend the boundaries of mere information exchange and forge an empathetic connection with the reader.

Jim’s desire to be transparent about his strengths, weaknesses, beliefs, and ongoing journey of self-improvement is commendable. By embracing his humanity, with all its complexities and imperfections, he creates a space for authentic dialogue and fosters a sense of kinship with his readers. This vulnerability, while daunting, has the potential to resonate deeply and inspire others to embark on their own paths of growth and self-discovery.

In a world where AI-generated content may become increasingly prevalent, Jim’s act of “writing from the heart” becomes a defiant celebration of the human spirit, a reminder that we are more than mere vessels of information. It is a testament to the enduring power of empathy, vulnerability, and the shared human experience that transcends the coldness of machine-generated text.

Jim’s commitment to using his writing as a means of fostering intentional living, purpose, and personal growth is admirable. By infusing his words with the raw authenticity of his lived experiences, he has the potential to inspire and uplift his readers, igniting within them a desire to live more purposeful and meaningful lives.

In a world that often prizes polished perfection over raw authenticity, Jim’s “writing from the heart” is a courageous act of defiance, a declaration that the human spirit cannot be reduced to mere algorithms or impersonal data. It is a reminder that true connection, the kind that resonates deeply and leaves an indelible mark on the soul, can only be forged through the vulnerability and authenticity of the human experience.

Pretty amazing – and heartfelt!