Categories
Bread California San Francisco/California

Larraburu

There were three sourdough breads in San Francisco and they were not the same thing. Boudin was at Fishermanโ€™s Wharf, which told you everything. Parisian was on the better grocery shelves and at the airport, which told you the rest. Larraburu was in the neighborhood, which is to say it was not selling anything except bread.

I was living in Daly City when I found them. I was seventeen, or eighteen, which is the age when you begin to understand that the thing everyone points to is rarely the thing worth finding. I had eaten Boudin at the wharf, standing in the fog with everyone else who had just arrived somewhere. It was fine. It was what people meant when they said sourdough. Parisian was more serious, or wanted to be โ€” the bread you bought at the airport to prove youโ€™d really been here, to carry the city home in a bag. But there was something in both of them that felt like a performance, and I was at the age when performance was exactly what I was trying to see through.

Larraburu didnโ€™t perform. The crust was softer than it had any right to be. The sour was there but it didnโ€™t insist on itself. You tasted wheat and time and something faintly cool and creamy underneath. It was bread that assumed you already knew what you were doing.

They closed in 1976. Parisian lasted until 2007. Boudin is still on the wharf.

I have thought about this more than is strictly reasonable. What I keep coming back to is not the taste exactly, though the taste is there when I reach for it. What I keep coming back to is the distinction itself โ€” the fact that I made it, that it mattered to me, that I was nineteen years old in Berkeley and buying bread from a neighborhood bakery in San Francisco because I had decided it was the real thing. You make these small declarations about who you are. Most of them dissolve. Some of them stay.

The two brothers who started Larraburu came from the Basque country in 1896 and brought their starter with them. By the time I was eating their bread the starter was already older than the state of California. They fed it three times a day, every day, for eighty years. That kind of commitment doesnโ€™t announce itself. It just shows up in the bread.

In 1969 scientists from the United States Department of Agriculture began studying sourdough cultures from five San Francisco bakeries. They were trying to understand what made the bread taste the way it did, why you could not replicate it elsewhere, why bakers who moved away and took their starters with them found the flavor slowly changing, the sourness shifting, something essential escaping. They worked for years before a team at Oregon State University finally isolated what they were looking for โ€” a previously unknown bacterium living inside the wild yeast, producing the lactic acid that gave the bread its character. They named it Lactobacillus sanfranciscensis. One of the five bakeries in the study was Larraburu.

The starter the brothers brought from the Basque country in 1896 was not simply old. It was a living record of every bakery it had passed through, every hand that had fed it, every climate it had survived. A sourdough starter is not a recipe. It is a culture in the biological sense โ€” a community of organisms with a history, shaped by everything that has ever happened to it. You can write down the formula. You cannot write down what the starter knows.

Larraburu baked twenty-four hours a day. The sponge was rebuilt every eight hours, three times daily, without interruption. Two parts previous sponge, two parts high-gluten flour, one part water. Hold seven to eight hours. Rebuild. The rhythm was closer to farming than to cooking โ€” less a process than a relationship, sustained across decades, across generations, across an ocean.

What I know now that I didnโ€™t know then is that the starter survived the bakery. Someone saved a piece of it when they closed. It traveled to Hawaii, sat in a refrigerator on Maui, kept being fed. A culture that old doesnโ€™t care about bankruptcy or lawsuits or whether the ovens are still running. It just wants flour and water and time.

I find something in that. Not consolation exactly. More like confirmation of something I already believed at seventeen, standing in the fog, learning to tell the difference.

Categories
AI Work

The Dealers of Intelligence

Thereโ€™s a scene early in John Kenneth Galbraithโ€™s The Affluent Society where he describes Americans of an earlier era regarding industrial output with something close to reverence โ€” the sheer productive capacity of the nation seemed almost miraculous, a force that could reshape civilization. Within a generation, of course, that same output had become background noise. Factories hummed, goods appeared, and nobody paused to marvel.

The miraculous had become mundane, and the mundane had become infrastructure.

I found myself thinking about that arc recently while listening to Sam Lessin on the More or Less podcast.

Lessin made an observation that I havenโ€™t been able to shake: we probably arenโ€™t heading toward a single, triumphant AGI monopoly โ€” some god-machine that one fortunate company builds first and then rents to the rest of us in perpetuity.

Instead, Lessin suggested, we are barreling toward something far more ordinary, and in its ordinariness, far more interesting.

โ€œThere will be lots of โ€˜dealers of intelligenceโ€™. No one company will corner the market, no one big winner of AGI.โ€

Dealers of intelligence. I keep turning that phrase over. Where do we end up? No rapture, no singularity, no chosen company ascending to the throne of cognition. Just suppliers, distribution channels, price competition โ€” the unglamorous mechanics of any maturing market.

And historically, thatโ€™s exactly how this tends to go.

Salt was once precious enough to pay soldiers with. Spices rewrote the map of the world. Steel, oil, and computing power each arrived wrapped in mystique and guarded behind scarcity before the inevitable happened: extraction improved, distribution scaled, and the miracle became a utility. Nobody thinks about the engineering marvel of the electrical grid when they flip a light switch. They just expect the light to come on.

If Lessin is right โ€” and the competitive landscape of the last two years does little to argue against him โ€” intelligence will follow the same curve. Not a single oracle, but a market. Cognitive utilities. Price-per-token negotiations. The same forces that commoditized bandwidth will commoditize reasoning, and weโ€™ll argue about our AI subscription tiers the way we currently argue about our data plans.

Which forces the interesting question: when genius is cheap, what exactly becomes valuable?

The professional moats of the last century were largely built on the ability to process specialized information and output reliable answers.

The doctor, the lawyer, the financial analyst, the programmer โ€” each occupied a protected position because access to their domain of reasoning was genuinely scarce.

If I can buy a substantial fraction of that reasoning from a commodity supplier for fractions of a cent, the premium on raw cognitive horsepower doesnโ€™t just shrink. It collapses.

Whatโ€™s left, I think, is the un-commoditizable. Empathy. Physical presence. Judgment under conditions of genuine uncertainty and consequence. And above all โ€” taste.

Taste is the thing that has always resisted systematization, because taste isnโ€™t rational in any clean sense. Itโ€™s the residue of lived experience, of specific childhoods and particular failures and the accumulated weight of caring about things over time.

An algorithm can produce a structurally flawless piece of music; it takes a human to decide whether it matters, and why, and to whom.

That act of curation โ€” of choosing what deserves to exist and what doesnโ€™t โ€” is going to become more consequential, not less, as the supply of technically competent output explodes.

Thereโ€™s something almost liberating about this, if you let yourself sit with it.

A world of commoditized intelligence is, paradoxically, a profoundly human one. It removes the burden of raw computation from the center of what we do and pushes us toward the edges โ€” toward the questions only we can ask, the connections only we can feel, the decisions only we can be held accountable for.

The dealers of intelligence will handle the materials. Weโ€™ll still have to decide what to build. Architects.


Questions to Consider

  1. If intelligence becomes a commodity like electricity or bandwidth, which industries or professions will be slowest to feel that pressure โ€” and why?
  2. Lessin frames this as a market with many suppliers rather than a winner-take-all race. Does the competitive landscape today support that view, or does it still look like a sprint toward consolidation?
  3. What does โ€œtasteโ€ actually mean when the person exercising it is doing so with AI-augmented perception and judgment? Is it still the same thing?
  4. Who gets to haggle with the dealers? If cognitive utilities are cheap in aggregate but not universally accessible, does commoditization risk deepening inequality rather than democratizing thought?
  5. If the value of answering questions falls and the value of asking them rises, what does education need to look like โ€” and how far is it from what it looks like now?
Categories
Food and Drink Palo Alto

Salt and Pepper Bagels: A Game-Changing Discovery

During a recent visit with relatives, we brought along some snacks to share, including bagels and cream cheese spread. Little did we know, this would lead to a fascinating discussion about bagel preferences!

We’d picked up the bagels that morning from Boichik Bagels, a fantastic local spot in Palo Alto. As non-connoisseurs, we opted for just plain bagels, which, in hindsight, was a bit… unadventurous.

As we savored these delicious local bagels, my son revealed his enthusiasm for salt and pepper bagels. Seriously? I’d never ventured beyond poppy seed, so I was skeptical. But he persisted, encouraging us to give them a try.

The seed was planted, and on my next visit to Boichik Bagels, I ordered a couple of salt and pepper bagels. And, as you might expect, I was hooked! The perfect balance of savory and peppery flavors won me over. Now, we only order salt and pepper bagels!

Trying new foods can be a thrilling (or disappointing!) experience, and this encounter reminded me to be more open-minded even at my “advanced” age. Who knows what other flavors await my discovery? Life is so rich!…