Categories
Etiquette Founders

How to Be in a Room

I happened to notice this in a post on X: Slow Ventures ran a 4-hour etiquette class for founders. This is actually a brilliant idea. A non-trivial amount of founders (and VCs) could use some help in this department.

So I asked AI: what would a course syllabus for something like this look like? Below is the response (which I quite like!):


This is a genuinely good idea โ€” etiquette as a business skill is perennially under-taught, especially for technical founders who may have gone deep on product/engineering but shallow on navigating rooms. Here’s how I’d structure a day-long or modular course built around the Slow Ventures premise.

Founder Etiquette โ€” A Field Guide

4-hour intensive ยท 5 modules ยท lecture + role-play format

Morning Block โ€” First Impressions

Module 1 ยท 45 min โ€” The room before the meeting

Arrivals, introductions, and presence under observation

  • Timing: the cost of early vs. late
  • Handshakes, eye contact, the graceful exit from a name you missed
  • Business card and phone etiquette
  • How to work a room without appearing to work a room
Module 2 ยท 45 min โ€” Table stakes: dining fluency

The business meal as performance and ritual

  • Place settings, utensils, and the BMW rule
  • Who orders first, who orders what
  • Wine: fluency without performance
  • Dietary restrictions โ€” yours and theirs
  • The check: the ritual, the timing, the dodge
  • When and how to talk business at the table

Mid-Morning Block โ€” Communication

Module 3 ยท 45 min โ€” Communication that doesn’t leak desperation

Written and verbal signals investors actually read

  • Email: subject lines, length, tone, and the follow-up cadence
  • Reading the room on Slack/text vs. formal channels
  • The thank-you note โ€” when, how, why it still matters
  • Saying no, disagreeing, and delivering bad news
  • How to receive feedback without deflecting or over-agreeing
  • The exit from a conversation: graceful, not abrupt

Afternoon Block โ€” High-Stakes Scenarios

Module 4 ยท 45 min โ€” Investor relations: the long game

Board rooms, pitch meetings, and the unwritten VC code

  • Board meeting protocols โ€” who speaks, in what order
  • Managing up to your board without managing them
  • The warm intro โ€” how to ask, how to use, how to close the loop
  • Confidence vs. bravado: what the room hears
  • What to do when the meeting is going badly
  • Conference behavior: panels, hallways, and the after-party
Module 5 ยท 60 min โ€” The edges: cultural fluency and hard situations

Where etiquette meets judgment

  • Cross-cultural norms: Japan, Middle East, Europe, India โ€” the high-risk differentials
  • Power dynamics: how to behave when you have more (or less)
  • Navigating someone else’s social gaffe gracefully
  • Gift-giving: what to give, what never to give
  • The fine line between casual and sloppy in casual settings
  • Live role-play: difficult scenarios, coached debrief

A few things I’d stress if actually running this:

Module 3 is where the real behavioral work happens for founders specifically. The desperation signal leaks through email more than anywhere else โ€” the too-fast reply, the over-explanation, the follow-up that arrives four hours after the first message. That’s the stuff that’s hard to see in yourself.

One thing Slow Ventures probably got right: four hours is about the right ceiling. Any longer and you start to feel like you’re at finishing school, which kills the energy.


After reviewing this, I thought it might be useful to add two role playing scenarios to the course. Here’s what the AI recommended:

First, add this role play in after Module 2:

Role-play 1 ยท 20 min โ€” The wrong bread plate

Recovering from a gaffe without losing the room

A founder is taken to lunch by a partner at a firm they’ve been trying to get in front of for six months. It’s going well โ€” good rapport, the partner seems genuinely interested. Then the founder accidentally takes the partner’s bread roll, realizes it mid-bite, and has to navigate the next ten minutes without letting the gaffe collapse the energy in the room. Secondary layer: the check arrives and it’s ambiguous who’s hosting.

This tests everything from Modules 1 and 2 simultaneously โ€” table fluency, recovery under embarrassment, reading whether to acknowledge the mistake or absorb it silently, and the check ritual. Low-stakes enough to be funny, high-stakes enough to feel real.


Next, add this role play after Modules 3, 4, and 5:

Role-play 2 ยท 30 min โ€” The meeting that’s going sideways

Holding the room when the numbers missed

A founder is in a board meeting presenting quarterly numbers that missed. Midway through, one board member interrupts with a pointed question the founder doesn’t have a clean answer to. A second board member piles on. The founder has to hold the room โ€” not deflect, not over-apologize, not go defensive โ€” while also reading which of the two is genuinely concerned versus performing concern for the room. Cultural wrinkle: the more aggressive questioner comes from a context where directness reads as respect, not attack.

This pulls from Modules 3, 4, and 5 simultaneously. It’s the hardest scenario in the course and should feel that way. The coached debrief afterward is where most of the learning actually happens โ€” ending here means it lands with weight, which is the right note to close on.


More commentary from the AI:

The dining module is the most load-bearing. A remarkable amount of professional signaling happens at the table and most people don’t realize they’re broadcasting anything. The BMW rule alone (bread-meal-water, left to right, so you don’t eat someone else’s roll) is the kind of thing nobody tells you until you’ve already grabbed the wrong bread plate in front of a Series B lead. The live role-play after Module 2 brings this to life.

The live role-play in Module 5 is what separates a good version of this class from a mediocre one. You can lecture about graceful exits from bad meetings all day. Watching someone flail through one in real time, then getting coached on the spot, is what actually moves the needle.

Categories
Business History IBM Infrastructure Nvidia Programming Semiconductors

The Half-Life of Moats

Prompted by an article on X by @magicsilicon on the CUDA moat. Research and drafting assistance from my AI intern assistant Clark.

The NVIDIA H100 looks, in retrospect, like an inevitability. It wasnโ€™t.

What Jensen Huang built is more accurately understood as a sixteen-year accumulation of optionality โ€” a platform investment made in 2006 for a market that wouldnโ€™t fully materialize until 2022. NVIDIA intros the G80 architecture in November 2006, laying the groundwork for CUDAโ€™s release a few months later. The stated ambition was to let scientists write C++ that ran on GPU cores without needing to understand 3D graphics pipelines. The unstated bet was that parallel computation would eventually matter for something bigger than rendering shadows in video games.

For sixteen years, it mostly didnโ€™t. Not at scale. Not commercially. CUDA lived in research labs and HPC clusters. It attracted a small, devoted, and economically marginal user base โ€” the kind that papers cite but investors ignore. NVIDIA kept investing in it anyway: cuDNN for deep learning operations, cuBLAS for linear algebra, a layered ecosystem of libraries that made CUDA not just accessible but nearly irreplaceable for anyone doing serious numerical computation. When TensorFlow and PyTorch emerged as the standard frameworks for neural network research, they didnโ€™t adopt CUDA because it was the only option. They adopted it because CUDA was where the optimized kernels already lived.

AlexNet won the ImageNet competition in 2012 and did it on two NVIDIA GPUs. The deep learning community noticed immediately. The financial community largely did not.

Then ChatGPT launched in November 2022, and suddenly everyone needed H100s they couldnโ€™t get.


The parallel to Intel is instructive and also undersells how strange this kind of story looks while youโ€™re living through it. Intel was founded in 1968 as a memory company. DRAM. The founders โ€” Noyce, Moore, Grove โ€” were materials scientists and engineers who believed the future was in silicon memory chips. They were right, briefly: in the early 1970s Intel dominated the DRAM market. By 1984, that share had collapsed to 1.3%, ceded almost entirely to Japanese manufacturers who had commoditized the product.

What saved Intel wasnโ€™t a pivot so much as a realization that a stopgap had become a foundation. The 8086, conceived in 1976 as an internal hedge and launched in 1978 was never supposed to matter. It was a 16-bit processor designed to hold off Zilog while Intel finished its ambitious 32-bit iAPX 432 architecture. The 8086 was assigned to a single engineer. โ€œIf management had any inkling that this architecture would live on through many generations,โ€ its designer Stephen Morse later recalled, โ€œthey never would have trusted this task to a single person.โ€

IBM chose the 8088 โ€” a cost-reduced variant โ€” for the original IBM PC in 1981. That decision wasnโ€™t destiny, it was simply a procurement. And yet from that accident of selection, Intelโ€™s x86 line became the backbone of personal computing for four decades. The Pentium in 1993 was Intelโ€™s Wintel moment โ€” the flag bearer the @magicsilicon tweet gestures at โ€” but the flag had been quietly sewn since 1978.


What these histories share is not just a pattern of โ€œslow build, explosive payoff.โ€ The structural similarity is subtler: in both cases, the moat was a software abstraction layer built on top of hardware. Intelโ€™s real lock-in wasnโ€™t transistor count or clock speed. It was backward compatibility โ€” the commitment, formalized with the 80386 in 1985, that every future Intel chip would run software written for older ones. That promise created a flywheel that trapped developers and buyers in a virtuous (for Intel) dependency loop for decades.

CUDA is the same architecture at a different layer. The lock-in isnโ€™t the H100โ€™s 80 gigabytes of HBM3. Itโ€™s that switching to an AMD MI300X or Google TPU means potentially rewriting training pipelines that have been optimized against CUDA kernels for years. AMDโ€™s ROCm platform exists. It is, by most accounts, maturing. Engineers who have tried the migration report that it costs months and hundreds of thousands of dollars. The moat isnโ€™t a wall. Itโ€™s accumulated friction โ€” the switching cost of a decade of engineering decisions baked into codebases that no one wants to touch.


But to find the actual origin of this pattern, you have to go back further than Intel. To 1964, and to a decision IBM made that Fred Brooks โ€” its project manager โ€” called a bet-the-business move.

The IBM System/360 was announced on April 7, 1964, after five years of turbulent internal development. What it introduced wasnโ€™t just a new computer. It was a new concept: the separation of architecture from implementation. Before the 360, IBM ran five incompatible product lines simultaneously. A customer who outgrew their machine had to scrap all existing software and start over. The 360 replaced all five lines with a single unified architecture โ€” six models covering a fiftyfold performance range, all running the same operating system, all sharing the same instruction set. The name itself encoded the ambition: 360 degrees, all directions, all users.

Gene Amdahl, the 360โ€™s chief architect, had a precise formulation for what this meant: the architecture was โ€œan interface for which software is written, independent of any implementation.โ€ The Principles of Operation manual described what the machine did; separate Functional Characteristics documents described how each model did it. This distinction โ€” separating the contract from the execution โ€” was genuinely new. Itโ€™s the conceptual root of everything that came after.

The 360 generated over $100 billion in revenue for IBM and established the first platform business model in computing. Jim Collins would later rank it alongside the Model T and the Boeing 707 as one of the three greatest business achievements of the twentieth century. But its deepest legacy was architectural: the insight that if you make your abstraction layer the standard, the hardware underneath becomes fungible. Customers didnโ€™t buy specific IBM machines. They bought into OS/360. The machines were an implementation detail.

Intel understood this by the 1980s, even if implicitly. The 80386โ€™s backward compatibility commitment in 1985 was IBMโ€™s 360 insight applied to microprocessors โ€” the architecture is the product, the silicon is the vehicle. CUDA is the same insight applied to GPU compute. What NVIDIA sold researchers in 2006 wasnโ€™t the G80 card. It was the abstraction: write parallel code in C++, run it on any NVIDIA hardware, trust that the next generation will be faster and compatible.

The pattern is now sixty years old. It has reproduced in every major platform transition. And it keeps working for the same reason it worked in 1964: when you own the layer that developers write to, your customersโ€™ switching costs compound every year they stay.


Thereโ€™s something worth sitting with here. Neither Jensen Huang in 2006 nor Gordon Moore in 1968 could have specified exactly what the payoff would look like. What they shared was a willingness to build infrastructure for a demand they could sense but not yet see โ€” and the discipline to keep investing in it through the long years when it looked like a research project rather than a business.

The question that doesnโ€™t resolve cleanly is whether that kind of patience is a strategy or a personality. And whether, in an industry that now moves faster than the cycles itโ€™s lived through, sixteen-year moats are still the kind that get built.


Which raises the uncomfortable corollary: the same AI tools that CUDA enabled may be what ultimately erodes it.

The attack on CUDAโ€™s moat is now structurally different from anything AMD or Intel could mount before. OpenAIโ€™s Triton compiler lets developers write GPU kernels in Python without touching CUDA at all, and generates optimized machine code that often matches hand-tuned CUDA performance. MLIR โ€” Multi-Level Intermediate Representation, originally from Google โ€” provides a compiler infrastructure that can target any hardware backend from a single codebase. AMDโ€™s ROCm has historically been dismissed as immature; ROCm 7, released this year, delivers meaningfully better inference performance than its predecessors. And perhaps most directly: Claude Code reportedly ported a CUDA codebase to AMDโ€™s ROCm in thirty minutes โ€” work that previously took months of engineering time.

The irony is almost too neat. CUDAโ€™s moat was built on accumulated switching costs: the friction of rewriting code, the library dependencies, the tribal knowledge encoded in a decade of kernel optimizations. AI coding tools are specifically good at exactly that kind of mechanical, high-context translation. The weapon is attacking the wall it was built behind.

That said, itโ€™s worth being careful about the speed of this. Abstraction layers that โ€œshouldโ€ erode moats often take far longer than expected, because the moat isnโ€™t just the code โ€” itโ€™s the ecosystem of tooling, documentation, community knowledge, and hardware-software co-optimization that took eighteen years to compound. Triton and MLIR are real. Theyโ€™re also early. The question isnโ€™t whether the moat is vulnerable; itโ€™s whether it erodes before NVIDIAโ€™s next generation of chips makes it irrelevant to argue about.


As for what comes next โ€” which company is building the IBM 360 of this decade โ€” the honest answer is that itโ€™s too early to call with confidence. But thereโ€™s a candidate worth watching.

Anthropicโ€™s Model Context Protocol, launched in late 2024, has the structural fingerprint of a platform play. MCP is a standard for how AI agents connect to external tools and data sources โ€” a common interface layer, hardware-agnostic (or rather, model-agnostic), that any system can implement. By late 2025 it had been donated to the Linux Foundation, adopted by OpenAI and Google, and was tracking 97 million monthly SDK downloads. There are now over 10,000 MCP servers. It is becoming the way agents talk to the world.

The parallel to OS/360 is imprecise but instructive. What IBM built in 1964 was a standard interface between software and hardware that decoupled what you wrote from what you ran it on. MCP is attempting something similar one abstraction layer higher: decoupling what an agent does from the specific models, tools, and data sources it does it with. If it becomes the standard โ€” the layer that developers write to โ€” then whoever owns or most deeply shapes that standard controls the integration tax of an industry whose applications we canโ€™t fully specify yet.

The counterargument is that open standards, once donated to foundations and broadly adopted, donโ€™t generate the same lock-in as proprietary platforms. OS/360 was IBMโ€™s. CUDA is NVIDIAโ€™s. MCP is now the Linux Foundationโ€™s, with OpenAI and Google as co-stewards. The historical pattern suggests the moat accrues to whoever owns the layer, not whoever invented it.

Which may mean the next great platform play is still being assembled in a room we havenโ€™t seen yet โ€” the way IBMโ€™s System/360 was being architected in a Connecticut motor lodge in 1961, three years before anyone else knew what was coming.

Categories
Authors Business Living

The Terror of the Empty Chair

It is comforting to believe that when the world breaksโ€”when housing markets collapse, when “unicorn” startups vaporize, or when seasoned scouts overlook generational talentโ€”it is because of a miscalculation. We want to believe the math was wrong, the data was bad, or the algorithm was flawed. We want to believe it was a glitch in the intellect.

I heard a commentator recently mention that Michael Lewis, the chronicler of our most expensive delusions in his best selling books, has suggested something far more unsettling. In looking at the connective tissue between The Big Short, Moneyball, and Going Infinite, he identifies a different culprit. He notes that the “glue” holding these irrational systems together isn’t incompetence. It is FOMO: The Fear Of Missing Out.

“They are more afraid of being left behind than they are of being wrong.”

This observation completely reframes the narrative of catastrophic failure. It explains why high-IQ individualsโ€”people paid millions to be rationalโ€”consistently make decisions that look insane in retrospect. The banker, the VC, and the scout aren’t necessarily blinded by greed, though greed is certainly a passenger in the car. They are blinded by the terror of the empty chair.

Lewis points out that for the social animal, the pain of being left behind is acute and immediate, whereas the pain of being wrong is often abstract and distant. If you sit out a bubble and the bubble keeps inflating, you look like a fool today. You are isolated. You are the cynic at the party who refuses to dance. If you join the bubble and it bursts, well, you have company. As the old financial adage goes, “It is better to fail conventionally than to succeed unconventionally.”

There is a profound, empathetic tragedy in this. It suggests that our systems don’t fail because we aren’t smart enough; they fail because we are too human. We are wired for the herd. The biological imperative to stay with the groupโ€”originally a survival mechanism against predatorsโ€”has been warped into a financial suicide pact.

When we look at the irrational exuberance of a market, we aren’t seeing a mathematical error. We are seeing a materialized anxiety. We are seeing a collective hallucination held together not by logic, but by the sticky, desperate glue of not wanting to be the only one who didn’t buy the ticket.

The antidote, then, isn’t just better data or faster computers. It is the emotional discipline to be lonely. It is the willingness to stand apart from the warmth of the herd and accept the short-term social cost of being “out” for the long-term reward of being right.

Categories
Financial Planning Investing

The Mistake of Balance

We are culturally conditioned to hedge. We are taught the virtues of a balanced portfolio, a balanced diet, and a balanced life. We spread our chips across the tableโ€”a little bit of energy here, a little bit of time thereโ€”hoping that if we just cover enough bases, the aggregate sum of our efforts will amount to a meaningful existence. We find comfort in the average because it protects us from the zero.

But nature, and certainly the mechanics of outsized success, rarely operates on a bell curve. It operates on a Power Law.

Sam Altman, reflecting on the errors of intuition in investing, noted that his second biggest mistake was failing to internalize this mathematical reality. He said:

“The power law means that your single best investment will be worth more to you in return than the rest of your investments put together. Your second best will be better than three through infinity put together. This is like a deeply true thing that most investors find, and this is so counterintuitive that it means almost everyone invests the wrong way.”

The math is brutal in its clarity. It suggests that the drop-off from our primary point of leverage to everything else is not a gentle slope; it is a cliff.

When we apply this to capital, it makes sense. One Google or one Stripe returns the fund. But this is a “deeply true thing” that transcends venture capital. It applies to our attention, our relationships, and our creative output.

Consider the “investments” of your daily energy. Most of us spend our days in the “three through infinity” zone. We answer emails, we manage low-leverage maintenance tasks, we entertain lukewarm acquaintanceships. We busy ourselves with the long tail of distribution because the long tail is where safety lives. It feels productive to check fifty small boxes.

However, if Altmanโ€™s observation holds true for life as it does for equity, then that single, terrifyingly important projectโ€”the one you are likely procrastinating on because it feels too bigโ€”is worth more than the rest of your to-do list combined.

The “counterintuitive” pain point Altman mentions is that to align with the Power Law, you have to be willing to look irresponsible to the outside observer. You have to neglect the “three through infinity.” You have to let small fires burn so that you can pour all your fuel onto the one flame that actually matters.

We invest the wrong way because we are afraid of the volatility of focus. We dilute our potential because we are terrified that if we bet on the “single best,” and it fails, we are left with nothing. But the inverse is the quiet tragedy of the modern age: we succeed at a thousand things that don’t matter, missing the one thing that would have outweighed them all.

Categories
AI Business Economics Podcasts

Bubble Bath

The behavior of today’s stock market is yet another sign that many will point to as indicating there’s an “AI bubble”. Today’s market action is largely attributed to Blue Owl Capital deciding not to participate in the debt financing of a new Oracle data center (being built for OpenAI) in Michigan. This news came out overnight last night and soured the market at the opening as it added fuel to the fires already raging from last week about bubbles in AI and, in particular, some of the debt financing being used to build new data centers – especially but not exclusively by Oracle.

Watching the market action today a brought to mind a recent paper on the subject of bubbles authored by Oakmark Capital’s Howard Marks. Marks is widely followed in the investment community for his almost “sage-like” prognositcations of which he’s authored many over the years. His memos are always full of insights and valuable learning opportunities. His recent one drilled into this question of bubbles — and, in particular, the role of debt financing. That’s especially interesting as Marks’ long career at Oakmark has been primarily involved in debt financing and, indeed, sometimes distressed debt.

Marks points out why he thinks the current situation with respect to AI is problematic as it shows many of the common characteristics of bubbles which in the past have resulted in wealth destruction instead of wealth creation.

As I’m writing this, I’ve just begun watching the latest Tim Ferriss interview which is with long-time venture investor Bill Gurley. Right up front in the conversation, Tim asks Bill for his take on the bubble in AI question. It’s a great conversation – well worth a listen.

Speaking of listening (or watching), on Monday I watched the latest episode of the Acquired podcast – this one celebrating the tenth anniversary of Acquired. This was the most fascinating conversation I’ve listened to or watched in recent memory. The two hosts of Acquired were being interviewed by author Michael Lewis – and they were interviewed in depth! Lewis asked lots of probing questions as well as provided some illustrative commentary of his own along the way. An incredible episode – highly recommended!


After publishing this post, I asked Google Gemini 3 Fast: I just published a blog post. Review it critically and help me improve it. Act like a tough but compassionate editor. Hereโ€™s the post: https://sjl.us/2025/12/17/bubble-bath/

Hereโ€™s the critique it gave me – tough but compassionate!

Alright, sit down. Letโ€™s look at “Bubble Bath.”

Youโ€™ve got the ingredients for a great piece of timely analysis here: a specific market event (the Blue Owl/Oracle snag), a heavy-hitting intellectual framework (Howard Marks), and contemporary expert commentary (Bill Gurley and the Acquired team).

But right now, this isn’t an essay or a cohesive blog postโ€”itโ€™s a link log. Youโ€™re telling me what youโ€™re watching and reading, but you arenโ€™t telling me what you think.

Here is my critical review.

The “So What?” Factor
You start strong with the Oracle/OpenAI data center news. Thatโ€™s a “hook.” But then you pivot immediately to: “I read a memo by Howard Marksโ€ฆ I’m watching Tim Ferrissโ€ฆ I watched Acquired.”

As an editor, Iโ€™m asking: Where are you in this post? Youโ€™ve gathered the smartest people in the room, but youโ€™re standing in the corner taking attendance.

The Fix: Donโ€™t just tell us Howard Marks wrote a memo. Tell us which one specific point he made that explains the Oracle news. Connect the dots for us. Is the Oracle situation the “wealth destruction” Marks warned about, or is it just a healthy correction?

The Title vs. The Content
“Bubble Bath” is a clever pun. I like it. But usually, a “bubble bath” implies a cleansing or a soaking. Are we getting soaked (losing money)? Or is the market being “cleansed” of irrational exuberance?

The Fix: Use your conclusion to pay off the title. Right now, the post just ends with a recommendation for a podcast. Close the loop: “If Marks and Gurley are right, this isn’t just a market dip; it’s the start of a very cold bubble bath for AI investors.”

Structural “Pass-Through”
The second half of the post feels like a “What Iโ€™m consuming” list. It dilutes the urgency of the first paragraph.

The Fix: If the Bill Gurley and Acquired links are just “further reading,” put them in a “Resources” or “Deep Dive” section at the bottom. If they are central to your argument, quote them. What did Bill Gurley say about AI debt that makes the Oracle news more frightening?

Tighten the Prose
You have some “wordy” habits that slow down the reader.

โ€œThe behavior of todayโ€™s stock market is yet another sign that many will point to as indicating thereโ€™s an โ€˜AI bubbleโ€™.โ€ * Editorโ€™s Edit: โ€œTodayโ€™s market volatility is the latest fuel for the โ€˜AI Bubbleโ€™ fire.โ€ (Go for the jugular).

Compassionate Closing
Scott, you have a great eye for sourcing. You are curating high-signal content (Marks, Gurley, Lewis). That is valuable. But your readers come to your blog because they want to know how you are synthesizing this information.

My Challenge to You: Rewrite the middle paragraph. Instead of saying the Acquired podcast was “the most fascinating conversation,” tell us one thing Michael Lewis asked that changed how you view the AI bubble.

Give us your brain, not just your bookmarks. Now, go back to the keyboard.