I was listening recently to a conversation between Liz Thomas, Tom Lee, and Michael Lewis โ the kind of wide-ranging dialogue where a single offhand story can suddenly anchor everything that’s been swirling loosely in your mind.
Tom’s story was about the 1930s, the weight of the Great Depression, and a man named Clarence Birdseye.
Birdseye had watched the Inuit fish in the brutal cold of Labrador and noticed something the rest of the world had missed: fish frozen instantly at sub-zero temperatures tasted perfectly fresh when thawed. The ice crystals formed too quickly to rupture the cellular walls of the flesh. He took that observation home, patented the process, and introduced the world to flash freezing.
On the surface, he had simply figured out a better way to keep peas green and fish edible. What he had actually done was detonate a quiet economic bomb.
Before Birdseye, entire ecosystems of seasonal labor existed to preserve, salt, can, and rush perishable goods to market before they rotted. When flash freezing arrived, those jobs didn’t evolve โ they vanished. The ice harvesters, the seasonal canners, the local preservationists all felt the sudden, biting frost of obsolescence. The cold came fast, and it was indifferent.
Yet zoom out on the timeline, and a different picture emerges entirely. Flash freezing didn’t just kill jobs โ it invented new ones that nobody could have anticipated. It necessitated refrigerated trucking. It transformed the grocery store, conjuring the frozen food aisle from nothing. It reshaped the home appliance industry, making the household freezer a fixture of modern life. Most profoundly, it decoupled humanity from the harsh dictates of the harvest season, democratizing access to nutrition across geographies and income levels that had never known that kind of abundance.
The destruction was visible and immediate. The creation was invisible and slow โ and vastly larger.
Listening to Tom tell this story, I couldn’t help but see our own reflection in it.
Right now, we are all hyper-focused on the ice harvesters of the cognitive economy. We look at AI โ large language models, generative tools, automated reasoning โ and we see the rupture. We mourn the entry-level analyst, the copywriter, the junior coder. The anxiety is real. The displacement is real. The cold is real.
But what we are struggling to visualize is the refrigerated trucking of the mind.
“AI is flash-freezing cognition. It is taking tasks that used to rot if not attended to immediately by expensive, time-consuming human effort, and preserving them in a scalable, frictionless state.”
When intelligence and execution can be flash-frozen and shipped anywhere instantly โ to a first-generation entrepreneur in rural India, to a solo founder with no budget for consultants, to a teacher in a school that can’t afford specialists โ what new aisles get built in the supermarket of human endeavor?
The honest answer is that we don’t know. The Inuit fishermen of Labrador couldn’t have imagined the frozen pizza aisle. The ice harvesters of the 1930s couldn’t have pictured the cold chain logistics industry that employs millions today. We are standing in their moment, watching the ice form, mourning the harvest โ and almost certainly underestimating what comes next.
The true impact of AI won’t be measured in the jobs it automates. It will be measured in the industries, creative liberties, and human possibilities that emerge because we no longer have to spend all our energy just keeping the ideas from spoiling.
Questions to Consider
- The Invisible Creation: Flash freezing’s job creation vastly outpaced its job destruction โ but only over decades. How long are we willing to hold that faith with AI, and what do we owe the people displaced in the interim?
- The Democratization Dividend: Birdseye’s invention ultimately made fresh nutrition available to people who never had it. Who are the equivalent beneficiaries of flash-frozen cognition โ and are we building the infrastructure to actually reach them?
- The Harvest Season Question: We’ve always structured education, careers, and institutions around the assumption that expertise is scarce and slow to develop. What breaks โ and what gets liberated โ when that assumption stops being true?
- The Indifference Problem: The cold that killed the ice harvesters’ livelihoods was indifferent to their suffering. Is there anything about AI disruption that is meaningfully different from previous waves of technological displacement โ or are we simply the latest generation to stand in that frost?

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