Categories
Writing

The Grain Bin and the Ghost

Richard Rhodes published How to Write in 1995. In it, he offers practical advice about a writer’s reference shelf: keep a dictionary at home, own a one-volume encyclopedia. He mentions, almost in passing, that he just received the OED on CD-ROM as a birthday gift.

That sentence stops you cold in 2026.

Not because it’s quaint — though it is — but because of what it reveals about how a writing life was organized. Rhodes wasn’t describing luxury. He was describing infrastructure. The reference shelf was load-bearing. You kept facts at home the way you kept food in a pantry: because access wasn’t guaranteed, because the library closed, because the gap between not-knowing and knowing could be measured in trips and hours. A writer’s bookshelf was a personal hedge against scarcity.

Think about what it meant that someone’s birthday present was a reference tool. Not a novel. Not a bottle of wine. Twenty volumes of the most authoritative dictionary in the English language, compressed to a disc, given because a writer needed it and couldn’t otherwise have it on their desk. That’s what a writing life cost. That’s what it demanded of the people around you.

That scarcity is gone so completely it’s hard to reconstruct the phenomenology of it.

The bottleneck in Rhodes’s world was access. You either had the fact or you didn’t. Getting it required physical movement — to the shelf, to the library, to someone who knew. The reference book’s value was proximity: it collapsed the distance between the question and the answer. The OED on CD-ROM was remarkable precisely because it put those twenty volumes on your desk. No trip. No waiting. That was the gift.

The bottleneck now is entirely different. Access is solved, trivially, for anyone with a phone. The question isn’t where the facts are. The question is which facts to trust, how they were assembled, whether the source has an agenda, whether the model that synthesized them has introduced drift. We moved from a scarcity problem to a judgment problem, and most of our inherited intellectual habits were built for the former.

But something else happened too, something Rhodes couldn’t have framed because it didn’t exist: the infrastructure became generative. The reference shelf held facts. It didn’t think with you. It didn’t draft alongside you, or push back on your argument, or notice that the claim you just made contradicts something three paragraphs earlier. The CD-ROM OED was static; it waited to be consulted. The tools a writer reaches for now don’t wait. They participate.

This is the structural shift that the grain bin metaphor can’t contain. Rhodes was describing a writer’s relationship to stored knowledge — how you accumulate it, how you keep it close, how you move through it when you need it. That relationship was essentially curatorial. You built a collection. You maintained it. You drew from it.

What’s emerging now is something more like a collaboration with an infrastructure that has opinions. Not always right ones. Not always trustworthy ones. But opinions nonetheless — which means the writer’s job has changed in kind, not just in degree. You’re no longer managing a pantry. You’re managing a working relationship.

Where does it end up? Probably somewhere Rhodes would recognize at the level of the goal — clarity, the right word, the true sentence — and find almost unrecognizable at the level of method. The shelf is still there. But it talks back now. And figuring out what that means — whether to trust it, when to push against it, how to stay the one doing the writing — is the work no one has finished yet. Maybe no one can, while it’s still changing this fast.

Categories
AI Consulting

The Judgment Layer

An analyst’s note about the CEO of one of the largest consulting companies making comments at an investor conference includes a line that deserves more attention than it got: “token volume used on a project isn’t a proxy for AI maturity.”

Translation — clients are burning money on frontier models for problems that don’t need frontier models, and they’re not getting the outcomes they expected.

This firm’s CEO offered this as a business opportunity. I read it as a confession.

The old consulting model was simple: client has a technology problem, firm deploys humans to solve it. Billing followed effort. The new problem is different in kind — clients have an AI strategy problem. They know they’re supposed to be using AI. They’ve heard the word “frontier.” They’re spending accordingly. They just don’t know why, and the outcomes are showing it.

So the CEO is right that there’s an opportunity here. The value proposition shifts from implementation to judgment — not deploying AI, but knowing when not to deploy the expensive one. Matching capability to problem. Being trusted enough to tell a client that their $50M frontier model contract is solving a $500K problem.

Here’s the irony that the comment skates past: that advice is structurally difficult for a large consultancy to give.

The business model that built consulting firms was billing for doing. The more you deploy, the more you bill. Helping a client spend less, or choose the cheaper model, or run a narrower project, is genuinely good advice that the incentive structure actively works against. You don’t grow a $70 billion professional services firm by talking clients out of scope.

The judgment layer, if it becomes the real value, requires something closer to a doctor’s relationship with a patient than a contractor’s relationship with a client. Doctors get paid whether they prescribe or not. The value of the visit is the diagnosis — including the diagnosis that says you don’t need the expensive intervention. Consultants, historically, get paid to prescribe, and paid more when the prescription is larger.

There’s a reason we trust doctors with that asymmetry and not contractors. Licensing, malpractice, professional norms built over centuries — all of it exists to align the incentive. Consulting has none of that infrastructure. What it has instead is reputation, which is slower-acting and easier to game.

Whether the large firms can actually make the shift — rather than just reframe the same billable-hours model in the language of AI optimization — is the real question the market is wrestling with. The CEO’s comment is genuinely perceptive about where client value lies. It’s less clear that consulting firms are currently built to capture it honestly.

Categories
Curiosity

The Neutral Ground of Curiosity

We live in a time that demands certainty. We are constantly pressured to have a stance, to pick a team, to decide—right now—whether something is good or bad, right or wrong. It is exhausting. It feels like standing in a courtroom where you are forced to be both the lawyer and the judge.

But there is a quieter, more fertile ground we can stand on. Rick Rubin, writing in The Creative Act, describes it like this:

“The heart of open-mindedness is curiosity. Curiosity doesn’t take sides or insist on a single way of doing things. It explores all perspectives. Always open to new ways, always seeking to arrive at original insights.”

I love the idea that curiosity “doesn’t take sides.” It implies that curiosity is a neutral party. It isn’t there to win an argument; it is there to understand the argument.

When we approach the world with judgment, our vision narrows. We look for evidence that confirms what we already believe. But when we approach the world with curiosity, the lens widens. We stop asking, “Is this right?” and start asking, “What is this?”

Rubin reminds us that the goal isn’t to be correct; the goal is to be original. And you cannot arrive at an original insight if you are walking the same worn path of binary thinking. You have to be willing to wander off the trail, to listen to the opposing view not to defeat it, but to learn the shape of it.

I remind myself to try to drop the gavel. To stop judging the events of my day and simply witness them. To be the explorer, not the jury. Oh, and along the way, embrace serendipity!

I’m reminded of a couple of friends and colleagues. One seems to listen briefly but rapidly reach a black/white conclusion. Another seems to always want to explore further, asking questions to go deeper. One is much more enjoyable to be around. The other a lot less so! Which one can I be? Which one am I?