A recent O’Reilly Radar piece has stayed with me longer than most: Jeff Ding’s diffusion theory of great-power competition applies just as well to AI adoption, and it suggests that companies chasing the frontier might be optimizing for the wrong thing.
Ding, a political scientist at George Washington University, pushes back on the standard story of technological power — that the country or company which first invents or dominates a glamorous new sector locks in lasting advantage. The historical record says otherwise. General-purpose technologies like steam, electricity, and computing produced durable national advantage not through invention but through diffusion: the slow, unglamorous work of embedding a technology into ordinary productive work across an entire economy. The infrastructure that mattered was never the breakthrough lab. It was the education and training systems that produced large numbers of competent, ordinary engineers who could put the technology to work. Ordinary engineers, in Ding’s framing, matter more than heroic inventors.
The same logic holds inside a company. Frontier models turn over every few months. Organizational know-how compounds.
Palantir makes the abstraction concrete. The company doesn’t train frontier models — it builds the layer underneath them: a live, machine-readable model of how a specific organization actually works, a data integration fabric, and a platform that connects whatever model a customer chooses to real operational decisions. It is deliberately model-agnostic. The value proposition is governance, context, and the accumulation of reusable logic rather than access to the newest weights. Practitioners embed with the customer, learn the domain, and configure the system against the customer’s own data and processes — diffusion as a job description.
Leadership has been unusually blunt about what this implies: frontier labs, they argue, are optimizing for benchmarks while under-delivering on what enterprises actually need. The clearest evidence for the argument is also the most citable one — there have been production cases where an unmodified open-weight model, running inside Palantir’s platform with customer-specific context, outperformed frontier models on the actual task. If true, and it appears to be, the implication is uncomfortable for anyone selling model quality as the whole story: the ground underneath the model — the ontology, the data, the accumulated rules — often determines outcomes more than the model itself.
Electrification is the closest historical analogue. Factories didn’t get more productive the day they installed electric motors. The gains showed up years later, once entire production systems had been redesigned around decentralized power. The lag was organizational, not technical. AI diffusion looks likely to follow the same shape — the bottleneck was never going to be model capability, it was going to be the patient, unglamorous work of redesigning how people actually work.
I don’t know who’s training the ordinary engineers right now — the ones who will spend the next decade doing the diffusion work rather than the invention work. I don’t think anyone’s tracking their names.
