What’s the value of reputation?

Howard Reingold points to a study titled The Value of Reputation on eBay: A Controlled Experiment by Paul Resnick, Richard Zeckhauser, John Swanson, and Kate Lockwood.

As expected, the established identity fared better. The price difference was 7.6% of the selling price.

This site uses Akismet to reduce spam. Learn how your comment data is processed.