Seth Godin Seth Godin has

Seth Godin

Seth Godin has a new book out.

Book summary available here.

FastCompany article available here.

“Penguins don’t evolve on purpose. They don’t have meetings about evolution. They don’t debate the most effective routes for their future on the island. Instead, evolution is built into their daily lives and embodied in their reproductive cycle. Because evolution is automatic, it happens whether the penguins find time for it or not.

The difference between a penguin and your company is simple: While both have evolved to a point where they can succeed, the penguin continues to evolve — but your company tries not to. Your organization, unlike the penguin, is built on the fictional idea that someone is in charge, that the world is stable, that you get to choose what happens next.”

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