There is a specific kind of quiet that descends when a tool finally disappears into the task. We saw it with the cloud—once a radical, debated concept of “someone else’s computer,” now merely the invisible oxygen of the internet. We saw it with Uber, moving from the existential dread of entering a stranger’s car to the thoughtless tap of a screen.
In a recent reflection, Om Malik captures this shift happening again, this time with the loud, often overbearing presence of Artificial Intelligence. For years, we have treated AI like a digital parlor trick or a demanding new guest that requires “prompt engineering” and constant supervision. But as Om notes, the real revolution isn’t found in the chatbots; it’s found in the spreadsheet.
“I wasn’t spending my time crafting elaborate prompts. I was just working. The intelligence was just hovering to help me. Right there, inside the workflow, simply augmenting what I was doing.”
This is the transition from “Frontier AI” to “Embedded Intelligence.” It is the moment technology stops being a destination and starts being a lens. When Om describes using Claude within Excel to model his spending, he isn’t “using AI”—he is just “doing his taxes,” only with a sharper set of eyes.
There is a profound humility in this shift. We are moving away from the “God-in-a-box” phase of AI and into the “Amanuensis” phase. It reminds me of the old craftsmanship of photography, another area Om touches upon. We used to carry a bag full of glass lenses to compensate for the limitations of light and distance. Now, a fixed lens and a bit of intelligent upscaling do the work. The “work” hasn’t changed—the vision of the photographer remains the soul of the image—but the friction has evaporated.
However, as the friction disappears, a new, more haunting question emerges. If the “grunt work” was actually our training ground, what happens when we skip the practice?
“The grunt work was the training. If the grunt work goes away, how do young people learn? They were learning how everything worked… The reliance on automation makes people lose their instincts.”
This is the philosopher’s dilemma in the age of efficiency. When we no longer have to struggle with the cells of a spreadsheet or the blemishes in a darkroom, we save time, but we might lose the “feel” of the fabric. Purpose, after all, is often found in the doing, not just the result.
As AI becomes invisible, we must be careful not to become invisible along with it. The goal of augmented intelligence should not be to replace the human at the center, but to clear the debris so that the human can finally see the horizon. We are entering the era of the “invisible assistant,” and our challenge now is to ensure we still know how to lead.
