Categories
Apple iPad Web/Tech

Some Thoughts on the iPad

Over the last couple of weeks, I’ve been using my new iPad in a number of different settings – and have some definite thoughts on where it plays really, really well – and where it doesn’t. Here we go…with the two extremes based on my experience.

iPad Plays Really Well – I recently traveled from SFO to JFK and back on Virgin America – whose optional AirCell wireless works reasonably well cross-country. Let’s just say that it’s not a speed demon (try downloading a new iPad app from the App Store enroute!) – but for basic email, browsing, etc. it works great on the iPad. Both going and coming, the only device in my hands was the iPad.

My iPhone stayed in my pocket – why wouldn’t you opt instead for the huge iPad screen as your content consumption device?

My MacBook Pro stayed in my backpack – even in Virgin’s economy section there’s just not enough room for a 15-inch screen to be used comfortably.

But, with the iPad, even basic email tasks are handled with ease – without the physical constraints. For this kind of travel – on a wifi-equipped airline like Virgin America – the iPad works really well. It’s really “all you need” enroute!

iPad Plays Poorly – When I’m at home – and my MacBook Pro is nearby, it’s the ultimate content creation machine for me. The iPad doesn’t come close – even though many of the basics are present on the iPad. It sort of feels like the days of the TRS-80 Model 100 – which I used to read CompuServe forums back in the good old days – but which wasn’t capable of much else.

As an example, I had a flurry of reading this morning – a typical Sunday morning. Using Safari on the MacBook, I was able to read, decide whether to tweet a story, if so – invoke Bit.ly to post the tweet quickly and get right back to reading.

Along the way, I might decide to save a text copy to Instapaper for reading later (by the way, I’ve recently become totally addicted to Instapaper – but that’s another story!) That straightforward workflow just isn’t possible – yet – on the iPad. On the iPad, there’s too much back and forth through the Home button, selecting different Safari windows (oh how I miss Tabs on the iPad version of Safari!), etc. According to the recent iPhone 4.0 announcement, the iPad will get some new support in the fall – look forward to seeing how those enhancements might enhance my workflow. Meanwhile, there’s an on-going role in my heavy content-creation world for the laptop!

Comparison of iPad to Kindle – That said, it is a very funny feeling to go from working on an iPad for several hours to picking up a Kindle 2 and trying to read! Immediately, the lack of the touchscreen on the Kindle screams out at you! You get over it quickly – the TRS-80 Model 100 comes to mind again!

That said, the Kindle iPad app that Amazon has provided is great – allowing me to access all of my Kindle purchased books on the iPad. It’s very efficient, very easy to use, works just like you’d expect it to work.

But, what’s especially irritating about the Kindle and about to result in my canceling a couple of subscriptions (New York Times, Washington Post) is the lack of periodical support on the Kindle iPad (or iPhone) app. One of these days Amazon will wise up and make periodicals available across a user’s devices in the same way that purchased books are available today. In the interim, paying to subscribe to periodicals on the Kindle just doesn’t make sense.

How about you? How are you and iPad getting along? Share you comments below!

Categories
Apple iPhone 3G Web/Tech

An iAd Ecosystem?

For me, the most interesting part of today’s iPhone 4.0 announcement event was the announcement of iAd. It was the last of the seven “tent poles” – and certainly the most strategically interesting.

Don’t get me wrong – the other iPhone 4.0 enhancements (for both end-users and app developers) were important. But the introduction of a new advertising platform – iAd – was especially important.

As he was building the rationale for doing so, Steve Jobs talked about how mobile handset users tend to search less and tend to spend more time in mobile apps. iAd is intended to enable app developers to insert powerful, interactive, emotional ads into their apps – and to participate in a majority (60%) of the advertising revenue stream.

At today’s event, Jobs demonstrated several ad mockups that incorporated interactivity, video and emotional levers. It was impressive.

The question that’s open, of course, is how this ecosystem actually gets off the ground – how it gains some semblance of balance – enough of those powerful/emotional ads from advertisers balanced against enough advertising opportunities from app developers. This kind of ecosystem demands that kind of balance to be successful.

I’ll be watching with keen interest how this all evolves.

Categories
Mac Web/Tech

Diving into Launchbar

I’ve mentioned LaunchBar several times before – I’m simply addicted to this excellent Mac utility.

Recently, I stumbled across the Mac Power Users podcast devoted to LaunchBar – Katie Floyd and David Sparks do a great job discussing how they use LaunchBar and I’d highly recommend a listen.

If you want to become quickly more productive on the Mac, LaunchBar is just the ticket you need!

Categories
Web/Tech

Just Getting into Web Analytics

Over the holidays, among other things, I’ve been doing a deep dive into web analytics – led mostly by Avinash Kaushik in his new book Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Amazon affiliate link) – a book that I’d highly recommend if you’re into this kind of thing.

At Glenbrook, we’ve got three primary websites that address who we are and what we do:

  1. Glenbrook.com – our partnership’s home page, describing who we are and what we do – our payments education program (Payments Boot Camps and our new webinar series) and our strategy consulting and research practice.
  2. PaymentsNews.com – far and away our busiest site, PaymentsNews.com is our edited version of the news of the day of importance to payments professionals – who we consider our primary audience.
  3. PaymentsViews.com – launched earlier this year, PV is where we share our rants and opinions about the news of the day and about other learnings we’ve had in our recent work.

It’s been interesting, using some of the techniques in Kaushik’s book, to take a look at how these three websites behave based on a deeper exploration of user interaction.

For example, when looking at new visitors vs. returning visitors over the last six months, PaymentsNews.com skews significantly to returning visitors (70+ percent) vs. new visitors. Obviously, PN has a regular readership among payments professionals – many of who either subscribe via email, or to the RSS feed, or who have just bookmarked PN in their browser.

On the other hand, both PaymentsViews.com and Glenbrook.com have just the opposite skew – with almost 70 percent of visitors to both of these sites being new visitors.

On PaymentsNews.com, we run Google AdSense ads to help support our costs in providing the service. It turns out that almost 70% of the AdSense revenue comes from new visitors – mostly coming to PN from searches – while returning visitors seem to be much less likely to click on any of the ads.

We’re fascinating by the segmentation opportunities as we study further the interaction of users with our websites. Look forward to learning more and sharing some new insights!

Categories
Web/Tech

Falling Back from Google DNS to OpenDNS

So, I gave the new Google DNS a whirl over the weekend – see my earlier post on Remembering Alexa.

But, if anything, Google’s new DNS appeared to be more sluggish than my prior and very stable setup using OpenDNS. Nothing scientific on my part – just how things felt – and they didn’t improve.

So, I fell back to my original OpenDNS configuration late this afternoon – seems like things are back now to working as expected.

Categories
Web/Tech

Remembering Alexa!

I was thinking last night about Google’s new DNS offering – and realizing that, among other benefits, Google will be gaining some real intelligence into the popularity of web sites based upon the DNS lookups from all of who choose to use them as our DNS provider.

The old distributed toolbar approach of Alexa gathering this kind of web site popularity information seems so outdated – when you can capture it instead by offering DNS services.

By the way, where’s Amazon.com’s DNS service?

Categories
Mac Web/Tech

VeriSign’s Email Certificates Work!

Last week I posted – in frustration – about Thawte’s decision to exit the Personal E-Mail Certificate business. They did so for pretty obvious reasons – why give away free certificates – as they had done for years – while bearing the costs of supporting them, etc.

As part of the transition, Thawte offered a 1 year free VeriSign Class 1 Individual certificate – and I had grumbled that the VeriSign issuance process didn’t seem to work well on my Mac. I was wrong.

Looking at my Keychain, the new VeriSign certificates were issued correctly and installed in my Mac’s Keychain. To use them, I needed to “untrust” my Thawte certificates and, once I did so, they started working fine for signing and encrypting in my Mac’s Mail.app.

Bottom line: I’m sorry to see Thawte exit this business but I understand why they did so. I appreciate VeriSign’s generosity in making a 1 year cert available. But I still think all of this secure email stuff is way to hard.

If only my friends at Voltage would step up to fully supporting the Mac, I’d be a very happy camper, I’m sure!

Categories
Web/Tech

Thawte/VeriSign Play Hardball – Need a New Certificate Source

For the last several years, I’ve used a Thawte Personal E-Mail Certificate to digitally sign and, where appropriate, encrypt email to my correspondents who are similarly situated. It appears that VeriSign, the parent of Thawte, has decided to abandon this personal certificate “business” – most likely because it had been provided for free for years and wasn’t contributing any revenue.

I tried to go through the VeriSign alternative that was offered – but, naturally, it doesn’t seem to work well with the Mac. Why can’t they get their act together?

So, that leaves me in a bit of a quandary. What are you doing to acquire a suitable certificate in the future?

Categories
Web/Tech

Adding Skype Dialing to Launchbar

In an earlier post, I described a setup I’m increasing relying on when I’m in the office and headphone equipped. Calls are forwarded from my iPhone to my SkypeIn number – and ring in Skype on my MacBook Pro. If I’m away and fail to answer, the call is forwarded to Google Voice to capture a voice mail and email a transcription of it to me.

One feature I hadn’t figured out was using Launchbar to help me in dialing calls. Turns out there’s a two step process to setting that up – first, creating a script and saving it and, second, updating Launchbar’s Actions preferences to select that script to run when phone numbers are selected. Works beautifully!

Categories
Web/Tech

My Near Ideal Telephone Setup – circa October 2009

Configuring iPhone, Skype and Google Voice – for me!

My friends know that I truly do hate the telephone. But I’ve come across a set of configuration options, upgrades, and settings combining my iPhone, Skype and Google Voice that seems to work well for me. Here are the details – sorry it’s complicated, but it’s “good enough” working for me!

I really like Google Voice for the voice mail transcription that it does and forwards to me by email. I hate listening to voice mails – much prefer to READ them! So, my preferred destination for calls I don’t answer is to have them end up in Google Voice and have them recorded and TRANSCRIBED.

Depending upon what I’m doing during the workday, I may be more (or less) enabled to take inbound calls. When I’m heads down and writing, the phone is ignored. When I’m researching and browsing, the phone is enabled.

My normal very public phone number goes to my iPhone 3GS – and I answer it on the iPhone if I’m out and about or in the office and expecting a call from the caller who’s calling. Otherwise, I frankly tend to ignore it. If I’m in the middle of trying to work/concentrate, I don’t like random inbound calls!

If, on the other hand, I’m working in my office – I prefer to work with a USB headset that’s plugged not into my iPhone but, rather, plugged into my MacBook Pro. I want any incoming calls routed from my iPhone to my MacBook Pro-connected headset. When I’m not chatting on the phone, I can be listening to Radio Paradise or iTunes, etc.

To accomplish that, I run Skype on my MacBook Pro – and, when I’m in this mode, manually setup my iPhone to Call Forward to my SkypeIn number. This is the kind of thing you do once in the morning when you get it. All calls to my public number will then trigger a Skype pop-up window on my Mac and I can immediately answer them with my headset on – or choose to ignore them. For this to work, I had to buy a SkypeIn number from Skype (you can get 50% off the $60/year cost of a SkypeIn number with an Unlimited Subscription – see below)

The other advantage of this configuration is that I can make all of my outgoing calls from Skype on my MacBook Pro by just keeping my headset on and making a call when I need to. I’ve set my Skype CallerID setting so that the CallerID that callers see is my same as my normal public number. That way, they know it’s me calling. To do this, I also signed up for Unlimited US & Canada calling from Skype ($2.95/month).

What about my voicemail?

As I said at the beginning, I really prefer Google Voice as my voice mail service – for the transcription/email it provides. I just need to (eventually) get my calls to them – when I’m not around.

So, to accomplish that, I’ve setup Skype to call forward to my Google Voice number (a secret number that I don’t need to reveal). If I’m logged out of Skype or ignore an incoming call on Skype, Skype forwards the call to Google Voice where the voicemail is captured and emailed to me. Note that this isn’t exactly what Google Voice features – which is call routing to multiple phones at the same time. I’m not interested in that feature – and have turned it off. All I want out of Google Voice right now is voice mail recording and transcription with email!

The one wrinkle in this approach is that if I’ve turned off Call Forwarding on my iPhone, it all stops there. The iPhone will ring and if I don’t answer the call, it will go to voicemail there – not at Google Voice. The voicemail won’t be transcribed and emailed to me – I’ll have to listen to it instead on my iPhone. The flip side is that if I really just want to ignore the phone, I put my iPhone into Call Forwarding mode – and it’s quiet and peaceful!

So, this approach isn’t perfect. It’s also quite complex – but I think it demonstrates what I think a common use case for professionals might be. Let’s hope in the future that there’s a better solution to all of this – that doesn’t require three separate services, multiple upgrade options, etc. Meanwhile, it’s working for me – sort of!

Lately, I’ve been talking to lots of folks trying make mobile payments work. How about just making the friggin’ phone work – for folks like me?