I found it curious yesterday in the Sunday newspaper supplements that all of the front page Xbox ads from the big box and other major retailers featuring the Xbox branding — without any mention of Microsoft. Similarly, check out the Xbox web site.
Obviously, this is a very conscious decision — Microsoft spends a fortune on PR, strategy, etc. — but also a curious one. Frankly, I never understood the Xbox branding to begin with — other than the fact that Nintendo and PlayStation were already taken! 😉