San Francisco/California

Sign of the Times

San Jose’s KSJO (now owned by Clear Channel) has recently changed formats after 36 years from hard rock to a Spanish language format of Mexican favorites.

The switch at KSJO is part of a broader initiative by Clear Channel — the nation’s largest radio station owner, with more than 1,200 stations nationwide and 10 in the Bay Area — to bring Spanish-language programming to its stations in more than 20 markets.

More on Clear Channel’s programming strategies in a recent edition of Ben Fong-Torres’ Radio Waves column.