Good Guys likes Verified by Visa reports on Good Guys’ positive experience with Verified by Visa. started participating in Visa U.S.A.`s Verified by Visa system about eight months ago, but saw little participation by shoppers for the first several months, Parker says. But participation began increasing two months ago, and now 35-40% of orders are processed with the Verified by Visa system. Although he`s unable to explain the recent rise in customer participation, he notes that customer surveys and direct e-mail feedback have all pointed to positive customer experiences. operates as a separate entity from the Good Guys Inc. chain of retail stores.

“I`ve never had any negative feedback,” Parker says. “Customers say they feel safer shopping with us knowing their card is protected. It makes their lives easier and it makes our lives easier.”

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