Apple finds the future for online music sales

Neil Strauss reports in Thursday’s New York Times about Apple’s iTunes Music Store.

What is notable about the success of iTunes is that it has been achieved not by a music company but by a computer company. And this makes sense, because it was a computer solution that was needed, not a music one. Even more impressive is that Apple’s coup has been accomplished relatively simply and cheaply. It owns nearly everything it is using: the Web browser software (Safari), the computer media player (iTunes), the portable digital music player (iPod), the streaming technology to play music videos (Quicktime), the software that creates the service (WebObjects), the computer itself (Macintosh) and the operating system (MacOS).

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