The combination of yesterday’s announcement of the UK Northampton chip and PIN trial coupled with Star’s latest consumer survey results got me exploring a bit this morning.
A Google search on “consumer preference for PIN debit” turns up some interesting results including the top item – a presentation by Star System on last year’s survey results and results from a similar survey also done in 2002 by Paymentech.
Bottom line: these surveys say that US consumers express a clear preference for PIN over signature primarily because they perceive it as faster.