Star finds growing interest in small value electronic payments

Star announced the results of a recent study finding that consumers are indicating a growing desire to make small payments by debit card.

The survey of 11,263 consumers, the largest in the electronic payments
industry, also found that consumers who make both PIN-secured and signature
debit purchases are the most active among all debit cardholders in terms of
number of transactions.

Respondents who used only signature debit used their
card an average of 13 times per month, while those who used only PIN-secured
debit used their card almost 9 times (8.9) per month. But usage frequency
jumped to almost 19 times (18.8) per month among those who made both types of
transactions.