Online shopping decisions significantly impacted by enhanced security

MasterCard reports on the results of a recent survey of consumers which indicates that enhanced security features are important to increasing consumer online shopping.

Assurance that personal information would be kept private, a guarantee that consumers would not receive unwanted e-mails as a result of purchases and an extra layer of security for credit card transactions were among the most important factors influencing the degree to which consumers would make purchases online. More than 1,000 consumers participated in the study, “MasterCard Internet Consumer Segmentation Research,” which was conducted during fourth quarter 2002.

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