The Pew Internet Project has updated its on-going study of Internet usage by Americans.
Three new insights regarding patterns of Internet use and non-use emerge from a new report from the Pew Internet & American Life Project. 20% of non-Internet users live in wired homes and yet remain offline. 17% of the current group of non-users are online drop outs. They formerly used the Internet but no longer do. Over a quarter of current Internet users report that at one time or another in their online lives, they dropped offline for an extended period.
Online dropouts – a whole new category!