Seattle Times: Small banks prosper from personalized client service

Bradley Meacham writes about the Northwest Business Bank and its success in dealing with clients who want personal service from their bank.

Northwest and other tiny banks are prospering from business that falls between the cracks at larger local and nationwide lenders. Six banks have opened in Western Washington in the past year to meet demand from small businesses.

“Customers are looking for personalized service, where they have a direct line to their banker,” says Singh, who worked at Key Bank until two years ago. “Big banks like to think they own clients. They don’t.”