The Conference Board reported today an increase in trust by consumers when conducting financial transactions online.
Trust levels among Internet users for online transactions have improved from a year ago (fourth quarter 2001). Now, more than 33 percent express trust that their online financial transactions are safe, up from 27.5 percent a year ago. Consumers also expressed a greater degree of trust when purchasing products online. One-fourth trust that their personal information will be safe when purchasing products online, up from 21.9 percent a year ago.
Some other interesting findings from the report:
- Only 33.6 percent of U.S. consumers have never been online, down from 34.7 percent.
- Currently, 37.4 percent of users go online daily, up from 33.7 percent a year ago.
- Of those who go online daily, 60.5 percent have made an online purchase in the last three months, down from 62.3 percent a year ago.
If we do some quick math (based upon 210 million consumers in the US 18 years or age or older) with a few other assumptions from the data, approximately 57 million consumers have made an online purchase in the last three months. (See: Census Data)
The full report is available for purchase.