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Detroit News: Gift cards gain in popularity

Chris O’Malley reports on the growth in gift cards.

Buying a gift card from a bank is more involved than merely pulling a card off a rack at the home improvement store. Both Key and National City require purchasers to fill out name, address, phone number and Social Security number. At one National City branch, an employee also asked for date of birth and even collected the buyer’s driver’s license, disappearing with it into a back office.

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