CIO reports on Macromedia’s blogs — as one of the important 2003 trends for I/T.
Unlike questions sent via an online feedback form, the blogs enable the company to amass feedback, post information and patches to the site, and reach their user community very quickly. The blogs have also become a valuable marketing tool. The exchanges that occur between the community managers and visitors provide useful content in a personal rather than PR-ish tone and present Macromedia as a trusted information provider to its user community. While it might not feel like a marketing tool, the opt-in nature of the technology makes it an appealing way to establish and maintain low-pressure, high-value relationships with customers.