New York Times: A retailing mix – Internet, print and in store

Saul Hansell writes about the growth in online shopping and why consumers sometimes prefer shopping online or shopping via a catalog.

By this year, the Internet will represent 30 percent of Lands’ End’s holiday sales, up from 25 percent last year. And the company, now owned by Sears, Roebuck, is still going to mail 270 million catalogs. Many customers, it turns out, buy from each at different times and for different reasons.

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