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Google experiments with product search: Froogle

Google has a new beta, Froogle, which is focused on doing for product search what Google has done for web pages.

Froogle is a new service from Google that makes it easy to find information about products for sale online. By focusing entirely on product search, Froogle applies the power of Google’s search technology to a very specific task: locating stores that sell the item you want to find and pointing you directly to the place where you can make a purchase.

Online merchants (U.S. only for the moment) can feed Froogle with their product details.

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