Business Week reports on Moneo, the new French ecash card.
Moneo backers aren’t naive enough to expect a cashless society. Even after three or four years, they project that no more than 15% of French consumers will use Moneo. “It’s going to take a long time to develop,” says Pierre Fersztand, director of the BMS consortium. “We are not going to replace pocket change overnight.” Debit cards didn’t catch on overnight, either, so who knows? With enough buzz, a Moneo card might someday be what every Frenchman uses to buy his café au lait and croissant in the morning.