Guardian: Wave bye-bye 2 the B2B dream

Richard Wray writes in the Guardian about the madness that was B2B.

Two years ago Karl Watkin, then chief executive of the British B2B company Just2Clicks, told an audience of analysts and rivals at a conference in London that the supply industry was experiencing an “e-orgasm”. Unfortunately he was premature.

B2B = yet another example of the hype cycle run amok.

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