Margaret Kane reports on the use of Amazon’s OneClick “wallet” across multiple stores.
In allowing customers using the same account to shop at multiple stores, Amazon has in effect created an e-commerce wallet. It’s something companies from Microsoft to America Online to Yahoo have tried to do–with little success so far.
But Amazon and technology providers are coming at the wallet game from two different points. Companies such as Microsoft are building the technology and hoping consumers will come. Amazon is counting on its huge customer base being attracted to its wallet feature, and it is using that popularity to pitch partnerships with key retailers.
The article doesn’t mention that Apple has also licensed 1-Click from Amazon and uses it for the Apple Store — although I don’t believe that the wallets are integrated between the Amazon and Apple sites.