Tom McNichol reports on the phenomenon that is In-N-Out Burger here on the west coast.
In-N-Out, founded on the West Coast in 1948, is that rarest of chain restaurants: one with a cult following. Exalted both by hamburger fans and those who normally shun fast food, it has built its reputation on the rock of two beliefs: fast food should be made from scratch, and the whims of the customer should be entertained. Even Eric Schlosser, author of the muckraking book “Fast Food Nation,” is a fan.