Lee Kidder from TowerGroup writes about the classic “chicken and egg” problem of many new services.
In this non-zero-sum game, all or most parties stand to gain as a result of participating, making the net result positive. EIPP is therefore a win-win proposition for all, and lockbox is dead. The end.
The only problem with this scenario is that isn’t happening now and won’t happen in five years despite the interest and activity in EIPP and in business-to-business (B2B) e-commerce in general.