VeriSign: Trusted Commerce Initiative

VeriSign announced a “Trusted Commerce” initiative today.

The initiative, which will extend through the holiday shopping season and into 2003, aims to increase merchant, consumer, and industry awareness of the importance of authentication as the underpinning for secure transactions; drive the development of authentication standards by key industry participants; increase consumer awareness of what’s necessary to ensure a trusted online experience; and notify consumers and online merchants about risky practices of “quick” or reduced authentication that doesn’t adequately identify online businesses.

There isn’t anything particularly new in this initiative — it looks like a new marketing effort to re-package existing VeriSign services with a new wrapper.

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