Nathan Myrvold and Edward Jung publicly talk about the Invention Factory.
To attract some of the world‚s top inventors to participate, Myhrvold and Jung not only want to compensate them well but also aim to tap into the sheer joy that inventive people draw from their work˜an emotion that they believe has largely been missing in corporate labs for a long time. As Myhrvold puts it, „Invention is so exhilarating that most true inventors would do it for free.”