“Personally-maintained blogs are a good source of attitudinal information from the individual consumer perspective. Group blogs tend to have a theme and provide insight into community perspective of a product. This is a good place to examine a product’s reputation, how it is viewed in relation to other products, and how the product is being used. Frequent readers of these group blogs have strong opinions, making them a good place to analyze when developing advocacy-marketing initiatives.”
And I just want to have fun!