Washington Post: How Airlines Price

“If the plane is filling up very rapidly, the industry worries that last-minute travelers won’t be able to book a seat so they stop selling those cheap seats. If a plane is filling up at a slower rate than expected, then we put more discount seats out there. If it’s not filling up at all, then we start running ads in the newspaper,” said Darryl Jenkins, head of George Washington University’s Aviation Institute.

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