Nobody in the Valley thinks about ice rinks.
That line sat with me longer than the rest of a conversation between Patrick Collison and Amjad Masad. Collison runs Stripe. Masad runs Replit. Someone asked, more or less, where Collison would look if he were starting over. He did not name an AI lab. He named the software nobody fashionable wants to touch.
I have heard versions of this advice for years. Vertical SaaS. Boring industries. Schlep blindness. What felt new was the timing. The distance from an idea to the first dollar has roughly halved. On Stripe’s numbers, the time to reach a million, ten million, even a hundred million in recurring revenue is about half what it was in the last SaaS boom. Twenty percent of new startups now charge a customer inside thirty days, up from eight percent in 2020. New business creation on the platform nearly doubled in a year, a bigger jump than the pandemic spike.
When building the thing was the scarce skill, the programmer won. When a working product can be stood up quickly, the scarce skill is knowing why the old thing is still tolerated. The domain expert gets the edge. A teacher who understood schools built MagicSchool on Replit and rode it toward a company later described as worth half a billion dollars. The insight was the teacher’s. The tools closed the gap.
Collison’s map has three drawers.