“Living on the edge” usually means you’re taking risks. One of the guests on the More or Less podcast used it the other way: as a diagnosis. A description of people who’ve lost their depth perception.
From where they sit, it looks like everyone is moving. The feeds are full of demos. The group chats debate which model won the week. Colleagues are building agents that book their dentist appointments and summarize their email while they sleep. David Sparks is selling a Robot Assistant Field Guide. The frontier feels like the present tense — not where things are heading, but where things already are.
When everyone around you has already crossed a threshold, you stop being able to see the threshold. You mistake the edge for the center.
The primary point — that the tech community wildly overestimates how much ordinary people want AI in their lives — lands harder when you hold it against that image. It’s not that the industry is wrong about the technology. It’s that it has miscalibrated the desire. Most people aren’t trying to optimize their Tuesday. They’re just trying to get through it. An always-on personal agent isn’t a solution to a problem they’re carrying.
Think about the woman in the Safeway parking lot, sitting in her car for three minutes before going in, scrolling back through her texts to find the thing her husband asked her to pick up. Egg product and cheddar cheese. She finds it, pockets her phone, and goes inside. The whole problem — the forgetting, the retrieval, the solution — lasted less time than it takes to read about it. She didn’t need an agent. She needed three minutes and a text thread she already had.
The edge distorts in a specific way: it makes appetite look like inevitability. From out there, adoption feels like a question of when, not whether. But whether is a real question. Most technology that could be woven into daily life never is — not because people couldn’t learn it, but because they didn’t want what it offered badly enough to bother.
The view from the edge is intoxicating. Everything looks like signal. But the middle is where most people live, and from there the signal looks a lot more like noise.
Which is why WWDC matters more than any model release this year. Apple doesn’t sell to people living on the edge. It sells to people who just want their phone to work. If Apple makes AI invisible enough — tucked into the camera, the keyboard, the thing that finds your photos — it stops being something you adopt and becomes something you already have. That’s a different motion entirely. Not convincing people they want AI. Delivering it before the question occurs to them.
Whether Apple can actually pull that off is a separate argument. But the watershed, if it comes, won’t look like a frontier crossing. It’ll look like a Tuesday that went slightly smoother than usual. Most people won’t even notice the edge they just walked past.
We will find out in a week or so.