Search Schizophrenia

I loved this snippet from Lee Gomes’ column in this morning’s Wall St. Journal where he talks about how web search is often increasingly _less_ useful:

Thus, a kind of schizophrenia exists at search-engine companies. Half their engineering staff is busy trying to keep useless pages out of search results; the other half is busy coming up with tools that make it easier for people to create and profit from the useless pages in the first place.