Idea Swaps

Dave Taylor’s challenging us to think beyond the weblog with his post titled “Are you ready for “idea swap” business Web sites?

The next time you’re thinking about how your company is going to communicate its latest message to your customer and potential customer base, think about this: what are you sharing that’s sufficiently compelling that they will want to keep the ideas moving in the community? For that matter, what kind of venue are you giving your customer for leaving their own virtual paperback on the shelf, their own ideas and thoughts on the subject?

Another call for community!

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