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Crazy Like A Firefox

Get Firefox!Rebecca Lieb writes about the online word-of-mouth marketing behind Firefox.

Everyone you speak with about SFX, the campaign and the Web site, eventually draws a comparison with Howard Dean’s grassroots success on the Internet. Turns out that analogy is accurate for a number of reasons. For starters, Hofmann told me spreadfirefox.com actually uses code from Dean’s Web site (developed by Civic Space software). A whole bunch of site features will look awfully familiar to anyone who surfed their way through the presidential primaries.

(Via Steve Rubel’s Micro Persuasion.)

More about Firefox in this USA Today story.