My partner Russ Jones has published an opinion piece titled “Rethinking Online Marketing – The Impact of Phishing and Spam on Marketers“.
Marketers have spent much of the last decade shifting the focus of their marketing campaigns from traditional channels to the Internet. While results were initially rewarding, with each passing month this new channel becomes noisier, more crowded, harder to manage, and substantially less effective. A new form of online fraud (phishing) and a HUGE surge in unsolicited email (spam) have combined to create the perfect storm for online marketers.
Great stuff – check it out!