Fascinating to read about Google’s new Gmail offering.
I’ll bet Microsoft’s Hotmail team has never even thought about the value they could have extracted from very large user mailboxes and content driven advertising. Instead, they launched into an endless series of upgrade strategies, shrinking a user’s free personal mailbox and trying to upsell to larger.
More about Gmail from John Markoff of the New York Times.
After reading Markoff’s story, it’s perhaps not the case that Google intends to mine email content to drive advertising targeting. Guess we’ll just have to wait and see what actually gets introduced? By the way, the press release is dated April 1st — fools anyone?