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Web/Tech

LOAF

Joi Ito points to LOAF, a new approach to distributing collaboratively information about your social network.

LOAF works by including a cleverly encoded copy of your address book email addresses on every email you send. Recipients of your emails can then use your encoded social network information in combination with others they receive to determine if random emails they receive come from senders within that broader social network (“friend of a friend”) or not.