I was thinking last night about Google’s new DNS offering – and realizing that, among other benefits, Google will be gaining some real intelligence into the popularity of web sites based upon the DNS lookups from all of who choose to use them as our DNS provider.
The old distributed toolbar approach of Alexa gathering this kind of web site popularity information seems so outdated – when you can capture it instead by offering DNS services.
By the way, where’s Amazon.com’s DNS service?