A fascinating article in Saturday’s Washington Post about John Kerry’s fundraising effectiveness — in particular, over the Internet:
Fueling Kerry’s money surge has been credit card collections on the Internet, a technique pioneered by his onetime rival Howard Dean in 2003 but used with even greater success this year by the presumptive Democratic nominee.
Kerry has been raising more than $10 million a month on the Internet, for a total of more than $65 million, compared with $8.7 million for Bush in the past year, according to officials with both campaigns.
Kerry’s ads have been running for weeks all over the New York Times’ and the Washington Post’s online presence. And, they’re pretty good — as online ads go!
It is a bit curious, however, that Kerry’s fund raising site doesn’t take PayPal!