The Pew Internet and American Life Project has released a new study on the adoption and use of online banking by American consumers. Why do they do it? Convenience, period.
Convenience is the number one attraction for all online bankers, but younger Internet users are the most passionate about saving time. Eight out of ten (79%) e-bankers say that convenience was “very important” to their decision to first bank online – 82% of 30-49 year-old e-bankers agree, compared to 73% of 50-64 year-old e-bankers. Seven out of ten (71%) e-bankers say that the idea of saving time was “very important” to making that leap – 79% of 30-49 year-old e-bankers agree, compared to 66% of 50-64 year-old e-bankers.