Brad Stone’s The Everything Store: Jeff Bezos and the Age of Amazon

It’s been a while since I’ve made a book recommendation – but this is a good one. Over the weekend, I finished reading Brad Stone‘s remarkable story about Jeff Bezos and Amazon.

While some of the Amazon reviewers dispute Stone’s story telling, he does a masterful job of walking through the history of Amazon and educating us on the ins and outs of Jeff Bezos’ approach to building a business. And what an amazing business he’s built.

This is one of those business biographies worth the time – there are great stories of the competitive spirit, the absolute cheapness of the culture, and the power of plowing everything you make in the way of profits back into growing and extending the business. “Your margin is my opportunity” is a quote attributed to Bezos and Stone brings that attitude to life in this great story.

If you like this kind of business history, you’ll really enjoy Stone’s storytelling and come away educated and enlightened. Brad Stone was interviewed today on KQED’s Forum program with Michael Krasny – it’s worth a listen!

Here’s an Amazon Associates link to the book – The Everything Store: Jeff Bezos and the Age of Amazon – if you click on the link and end up buying the book, I’ll get a small referral commission at no additional cost to you. Just another of Bezos’ innovations.

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