My partner Russ Jones shares his opinion about how he wants to help combat identity theft.
Identity theft — the fraudulent use of private personal data and financial credentials — is getting a lot of attention these days. Consumers are concerned and legislators are on the march proposing various regulatory solutions. Since most of the damage is done prior to detection, we argue that it is critical to get consumers involved as early as possible. Consumers are more eager to help than the financial services industry might think.